Apple Discontinues Third-Generation Apple TV

Apple has discontinued the third-generation Apple TV, removing it from its online store. Additionally, links to the Apple TV 3 now reroute to the fourth-generation Apple TV. Apple confirmed it was discontinuing the device in an email to employees and educators obtained by 9to5Mac.

appletv3
The Cupertino company will continue to fulfill backlog orders for the device, but is now putting its attention behind the newer fourth-generation device. In early September, it was reported that Apple had begun phasing out the Apple TV 3, pulling it from its brick-and-mortar stores

The Apple TV 3 was released in 2012 and given a spec bump the following year. In fall 2015, Apple announced the long-awaited fourth-generation Apple TV, including support for Siri, the brand-new tvOS, and the App Store.

Apple is still selling refurbished versions of the Apple TV 3 for $59. The fourth-generation Apple TV can be purchased from Apple's online and retail stores in two configurations: 32GB for $149 and 64GB for $199.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

kwikdeth Avatar
122 months ago
Dont worry, they still sell the MacBook Pro from 2012!
Score: 72 Votes (Like | Disagree)
decimortis Avatar
122 months ago
I'll continue to use my Apple TV 3 until it passes on. Does everything I need it to.
Score: 37 Votes (Like | Disagree)
profets Avatar
122 months ago
They should have discontinued it when the 4th gen was released.
Score: 21 Votes (Like | Disagree)
wozmatic Avatar
122 months ago
I questioned why I even bought the ATV 4 when it's so locked down and side-loading kodi once a week just to watch other files types.

Apple isn't being very customer service friendly, your customers obviously want to download files and watch them.

They're gonna start to jump ship, which I'll be doing.
Score: 16 Votes (Like | Disagree)
JoEw Avatar
122 months ago
4th gen 32gb $99
5th gen 4K 64gb $149

Hopefully soon
Score: 14 Votes (Like | Disagree)
iMi Avatar
122 months ago
I questioned why I even bought the ATV 4 when it's so locked down and side-loading kodi once a week just to watch other files types.

Apple isn't being very customer service friendly, your customers obviously want to download files and watch them.

They're gonna start to jump ship, which I'll be doing.
I appreciate your viewpoint, but I couldn't disagree more. Vast majority of consumers want to watch Apple content, download apps such as Netflix and Hulu and generally enjoy the good life within the walled garden. Very few people want to side-load anything. I never even considered it for a minute. Love the Apple TV. It's the best stream box out there.
Score: 11 Votes (Like | Disagree)