apple-christmas-hatApple today forecasted between $76 billion and $78 billion in revenue for the first quarter of the 2017 fiscal year, reflecting a three-month period between September and December, signaling the company's return to growth in the upcoming holiday shopping season.

Apple's lower-end guidance of $76 billion would be enough to eclipse the $75.9 billion in revenue it reported in the year-ago period, putting an end to the company's downturn after its first annual revenue decline since 2001 and three consecutive quarters of negative growth.

Apple's decline through the first nine months of 2016 was in line with the iPhone's first-ever drop in sales, while iPad and Mac sales also shrunk during the year. However, the strength of the iPhone 7 and iPhone 7 Plus, alongside Apple's growing services category, should help reverse that trend over the next three months. In the quarter just ended, Apple's revenue from services like the App Store, Apple Music, and iCloud grew 24% to an all-time record of $6.3 billion.

Top Rated Comments

Traverse Avatar
121 months ago
Love the picture! :P

I can't stand investors and analysts. A company can't grow into perpetuity. They want year over year revenue and market growth forever. That isn't sustainable. I think $9 Billion is pretty incredible.
Score: 4 Votes (Like | Disagree)
ghost187 Avatar
121 months ago
Tim Cook: Couldn't have done it without you Sammy!
Score: 3 Votes (Like | Disagree)
Keane16 Avatar
121 months ago
It just makes sense if a company has a means to grow then why not pursue it instead of simply coasting like Apple is doing.
This has been a theme for Apple for a long, long time. Somebody posted a link to the original iPod reveal thread ('https://forums.macrumors.com/threads/apples-new-thing-ipod.500/') the other day when the 15th Anniversary came around. There were so many comments echoing this sentiment - Apple should do this, Apple should do that. And here we are in 2016 and people still parrot it.

Apple has had the means or the cash to get into other businesses. No one at Apple is willing to take any risk so they keep doing the same thing over and over.
Off the top of my head in the last 4/5 years they've added:

* Smartwatches
* Headphones
* Music streaming
* Maps
* iCloud being the backbone of their devices
* Health with Health app and associated ResearchKit and CareKit
* Home automation with HomeKit & Home app
* Payments with Apple Pay
* AI whilst maintaining privacy
* Underlying changes - with Swift as the language and then upcoming Apple File System

Besides that's what's been shown. Tim Cook has mentioned the importance of AR/VR, there are rumours of car research, TV deals etc. it amazes me you think they're doing the same thing over and over. I'd take another look.

It's also one of the fun parts of following Apple, whilst most of the other tech companies preview in public, Apple usually just releases their consumer version out to the public (often with lots of rumours and internet hype). So, many people like yourself wrongly think they're "coasting" as we don't see anything official until the reveal.
Score: 3 Votes (Like | Disagree)
Three141 Avatar
121 months ago
I wonder if we will ever get to the point where Apple earning let's say 60 billion in revenue will not be seen as a negative.

That thought aside, sounds like they are expecting some good sales from the revised laptops and maybe even a planned surprise upgrade to one or all of their desktops?
Score: 2 Votes (Like | Disagree)
Carlanga Avatar
121 months ago
No contract pricing on phones it equals less sales for full price even in payment plans. Lately there has been a lot of offers for a free upgrade of devices which leds me to believe it might be the reason for the better sales of the iPhone 7.

I read somewhere else that smartwatch es are tanking as a market. Apple must be worried since I haven't heard about new bands like previous year.
Score: 1 Votes (Like | Disagree)
macduke Avatar
121 months ago
I am not ready to see a santa hat. Where has the last year gone?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...