With CES gearing up in a few days, some companies have begun revealing new products ahead of the show, and today TrackR has unveiled new updates to its range of Bluetooth tracking devices that help users keep tabs on where their most precious items are located (via The Verge).

One of the new additions is the TrackR pixel, which the company is introducing as a cheaper and more colorful entry to the aluminum-cased TrackR bravo that is already on sale. Like the bravo, the pixel can be attached to an important personal item -- such as a key ring -- and with a connected iPhone and Android app, users can find anything lost with a GPS locator that shows when they are getting closer or farther away. When TrackR is far out of range, the company's "crowd GPS network" of users will anonymously help in rediscovery of the item in question.

trackr-4
The original TrackR wallet has also been updated to a 2.0 version, making the Bluetooth tracker visually similar to a credit card and the "thinnest item-finder on the market," according to TrackR. Otherwise, the wallet functions the same as the pixel, offering users close-range Bluetooth tracking through a smartphone app, and long-range crowd-sourced discovery. Each TrackR device includes a battery that lasts for about a year, but unlike Tile, users can replace the battery without having to purchase an entirely new tracker.

trackr-1
Lastly, TrackR announced an all-new device, the TrackR atlas, a smart plug that's placed in a wall outlet and maps out a user's entire home to pinpoint the location of any connected TrackR down to a specific room. Support for Amazon Alexa-enabled devices means that users can simply ask their Echo for the location of a lost item without needing to take out their smartphone.

trackr-3
The TrackR pixel will be available for $24.99, the TrackR wallet for $29.99, and the TrackR atlas for $39.99 when they go up for pre-order sometime today. As of writing, only the atlas is available for users to pre-order. All three products are expected to launch sometime in the Spring.

Top Rated Comments

AngerDanger Avatar
119 months ago
First world problems

On a tech rumors site? :eek: Where are the articles about limited access to water, education, and contraceptives that we came here for?!
Score: 4 Votes (Like | Disagree)
AngerDanger Avatar
119 months ago
I come here for great products that fullfil a useful purpose.
This, on the other hand is trying to solve problems that do not exist or trying to solve small problems with overdimensional applications.
That's good to know and much less vapid than your original comment, which simply said "First world problems." However, what is "great" or "useful" is entirely subjective; I imagine almost all of your contributions to this site regard things that most would consider a first world problem. The difference is, this product doesn't interest you, so you regurgitated that cliché even though it's equally applicable to things that probably do interest you.
Score: 4 Votes (Like | Disagree)
JeffyTheQuik Avatar
119 months ago
TrackR >Tile, just because I can change the battery on the TrackR, instead of throwing it away and having to buy another $25-30 device.
Score: 3 Votes (Like | Disagree)
MTShipp Avatar
119 months ago
TrackR >Tile, just because I can change the battery on the TrackR, instead of throwing it away and having to buy another $25-30 device.
Yes but the batteries need replacing so often, is it worth it? I have 10 Bravos and can't keep them fed with batteries.
Score: 2 Votes (Like | Disagree)
G-News Avatar
119 months ago
Still useless as long as out of home tracking relies solely on other people's use of the app. If your bike gets stolen and end uo in someone's shed, you can put a dozen trackrs on it and will still never recover it.
Score: 2 Votes (Like | Disagree)
Kiro Avatar
119 months ago
First world problems
Score: 2 Votes (Like | Disagree)

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...