New Apple Watch to Launch in Fall 2017 With Improved Battery Life But No Major Design Changes

Apple's third-generation Apple Watch is expected to be unveiled in the third quarter of 2017 and will focus on improving battery life and overall performance, according to a new report out of China.

On Tuesday, the Chinese-language Economic Daily News (EDN) claimed the next iteration of the wearable device will be manufactured by Taiwan-based Quanta, which was also responsible for the production of Apple's first and second-generation smartwatch.

apple watch series 2 2
Citing market watchers with knowledge of Quanta's plans, the paper said improving battery life is the manufacturer's "main task", but beside general performance improvements, the device's other hardware would not see much change. Quanta declined to comment on the report, calling it "market speculation".

The claims represent the first tentative indication of Apple's launch timeline for its third-generation Apple Watch, pointing to a possible fall unveiling of the new wearable alongside this year's iPhone 8.

The report also narrows down Apple's rumored ambitions for the third-generation device, with previous reports suggesting it could introduce the first significant design changes for the timepiece, such as more advanced sensors that Apple was not able to include in the first and second-generation models.

Other previous rumors have claimed Apple plans to add cellular connectivity to the next Apple Watch, after battery life concerns prevented the feature from being included in the Series 2 device. Also suggested is a potential switch to micro-LED displays, which are thinner and lighter than current screens and offer improved color gamut and brightness.

Filed patents by Apple show other possibilities for future versions of Apple Watch, including the ability to determine a user's identity through their heart rate and unique cardio rhythms. Future models could also potentially integrate haptic feedback into Apple Watch bands, freeing up internal space for other components and allowing for a thinner body design.

(Via DigiTimes.)

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

BMcCoy Avatar
119 months ago
The ONE product that could do with being thinner.........

;)
Score: 64 Votes (Like | Disagree)
plexdk Avatar
119 months ago
im happy with my 1st gen, until we see some design changes, or at least some radical app changes, that this watch can't do.
Score: 32 Votes (Like | Disagree)
Abazigal Avatar
119 months ago
can't see the need to upgrade my series 2 not if the design is the same
I don't think Apple designs their products with the assumption that people are replacing their Apple Watches every year...
Score: 19 Votes (Like | Disagree)
The Game 161 Avatar
119 months ago
can't see the need to upgrade my series 2 not if the design is the same
Score: 16 Votes (Like | Disagree)
ryanwarsaw Avatar
119 months ago
What would people like to see different in the design? Make it circular?
Score: 13 Votes (Like | Disagree)
djcerla Avatar
119 months ago
Thinner. Just looking at this reminds me of 1st gen iPhone, but if they can focus on improving battery life before they start shaving away at the thing then I'm all for it.

In this photo it looks chunky, but it's definitely not. It's actually thinner than a Tag Heuer Monaco, a similarly shaped iconic mechanical watch.
Score: 13 Votes (Like | Disagree)