Target Says it Has No Plans Underway to Accept Apple Pay in Stores - MacRumors
Skip to Content

Target Says it Has No Plans Underway to Accept Apple Pay in Stores

by

Target currently has "no plans" to support Apple Pay in its stores, a company spokesperson confirmed to MacRumors today.

target logo 2016
Regarding a since-deleted AskTarget tweet that said Apple Pay was "awesome" and suggested support was forthcoming, the U.S. retail giant said "the information shared with this guest was incorrect."

We have no plans or work underway currently to make Apple Pay available in our stores.

We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.

Target has been one of the most notable Apple Pay holdouts since the iPhone-based payments service launched in October 2014.

In May 2015, Target CEO Brian Cornell said the retailer would be "open-minded" about supporting additional payment systems like Apple Pay after implementing chip-and-PIN card support. Target began supporting chip-and-PIN cards in October 2015, but it has yet to accept Apple Pay in its stores.

Last month, Target confirmed it plans to launch its own mobile payment service in its stores this year. An earlier report said the retailer was leaning towards using QR code technology for the wallet app, rather than NFC, enabling customers to purchase goods by scanning a code at checkout akin to Walmart Pay.

Target was a founding member of the Merchant Customer Exchange (MCX), a consortium of retailers that planned to launch the indefinitely-postponed payments platform CurrentC. A number of MCX members have since reversed course and began to accept Apple Pay, including Best Buy and pharmacy chain Rite-Aid.

Target does support Apple Pay in its shopping app for in-app payments.

Related Roundup: Apple Pay
Tag: Target
Related Forum: Apple Music, Apple Pay/Card, iCloud, Fitness+

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 26 comments
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Read Full Article • 47 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 88 comments

Top Rated Comments

ck2875 Avatar
ck2875
119 months ago


"We'll catch up with the 21st century soon!"

— AskTarget (@AskTarget) February 12, 2017 ('https://twitter.com/AskTarget/status/830864855334866944')


the U.S. retail giant said "the information shared with this guest was incorrect."
Seems about right.
Score: 14 Votes (Like | Disagree)
EricNau Avatar
EricNau
119 months ago
This is about the dumbest thing ive read all morning? please to explain why you would change all your life shopping to a store that used Apple pay? Unless your getting a kickback or something, all your doing is giving apple even more money and driving up costs of products for the rest of us.
FYI, just use cash. It works EVERYWHERE!
Apple Pay is more secure than the chip-and-sign technology currently supported by Target. For a retailer with their security record, I would have thought they would value security a little more.

Now, using cash is just about the silliest thing I've heard all morning. Why would I voluntarily forgo the free built-in purchase protections provided by my card? Free extended warranty, return protection, theft insurance, price matching, etc. Plus, free cashback. Not to mention, cash is just about the least secure payment method available. If you lose it, it's gone forever; if it's stolen, it's gone forever; if you pay cash and the merchant swindles you... it's gone forever.
Score: 10 Votes (Like | Disagree)
Mlrollin91 Avatar
Mlrollin91
119 months ago
You would think they would have been first on board back in 2014 after their hacking. It makes no sense. Use the more secure payment method available. Chips are just a pain because they are so slow.
Score: 10 Votes (Like | Disagree)
ugahairydawgs Avatar
ugahairydawgs
119 months ago
Too bad, I would likely start shopping at Target again if they weren't so hostile toward Apple Pay.
You pick your stores based on how receptive they are to Apple Pay?

Everyone wants a piece of the pie. Apple didn't create Apple Pay for any sort of reason other than profit and the stores aren't trying to stonewall for any reason other than they don't want to hand this market to Apple.

That said, I wouldn't use Apple Pay in Target anyway unless they added support for the Debit RedCard.
Score: 5 Votes (Like | Disagree)
B
Böhme417
119 months ago
Credit and debit Cards with chips are not slow. In Canada, I've been tapping to pay for over 5 years.
They are in the US. It's a crapshoot wherever you go. Target is very slow at processing chip cards. Asian restaurant down the street from me... very fast (and they also take apple pay).
Score: 4 Votes (Like | Disagree)
ghostface147 Avatar
ghostface147
119 months ago
This is a bummer I was planning on switching all my shopping needs to Target when I first heard they were going to accept Apple Pay. I just thought my local store hadn't switched yet, I didn't realize they were only going to use it in the app. Guess I'll stay shopping at Walmart and Walgreens
Walmart doesn't offer Apple Pay either.
Score: 4 Votes (Like | Disagree)
Read All Comments