Apple Expanding Seattle Hub Working on AI and Machine Learning - MacRumors
Skip to Content

Apple Expanding Seattle Hub Working on AI and Machine Learning

iOS 9 SiriApple will expand its presence in downtown Seattle, where it has a growing team working on artificial intelligence and machine learning technologies, according to GeekWire.

The report claims Apple will expand into additional floors in Two Union Square, and this will allow its Turi team to move into the building and provide space for future employees.

“We’re trying to find the best people who are excited about AI and machine learning — excited about research and thinking long term but also bringing those ideas into products that impact and delight our customers,” said computer scientist Carlos Guestrin, Apple director of machine learning. “The bar is high, but we’re going to be hiring as quickly as we can find people that meet our high bar, which is exciting.”

Apple's director of machine learning Carlos Guestrin, who founded Turi and is a University of Washington professor, said the Seattle team collaborates "extensively" with groups at Apple's headquarters in Cupertino, including working on new AI features for upcoming Apple products and services.

Guestrin said AI, for example, will enable the iPhone to be more understanding and predictive in the future:

“But what’s going to make a major difference in the future, in addition to those things, for me to be emotionally connected to this device, is the intelligence that it has — how much it understands me, how much it can predict what I need and what I want, and how valuable it is at being a companion to me,” he said. “AI is going to be at the core of that, and we’re going to be some of the people who help with that, here in Seattle, but of course there will be tons of groups in Cupertino doing amazing things with that, too.”

Guestrin said Apple is doing long-term research in Seattle, looking ahead "three to 10 years," while also focusing on the near term by developing new features for upcoming Apple products.

"We work on the whole spectrum," he said. "It's not just about doing research, but it's about the technology transfer and how that gets embedded into experiences that customers love."

Today, the University of Washington will reportedly announce a new $1 million endowed professorship in AI and machine learning, which is said to have been made possible by Apple's acquisition of Turi last year. The endowment is named after Guestrin, and it will allow the university to attract more top talent in the field.

Last month, Apple became a member of the Partnership on AI, a non-profit organization established "to study and formulate best practices, to advance the public's understanding of AI, and to serve as an open platform for discussion and engagement about AI and its influences on people and society".

A recent report, which referenced Turi, said Apple is working on "enhanced" Siri capabilities for next-generation iPhones.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

119 months ago
I should hope so. Dictation aside, Siri is totally useless.

Attachment Image
Score: 5 Votes (Like | Disagree)
119 months ago
How about an Apple Store in Downtown Seattle, please!
What you said.

Not that U Village is too far away. But I loathe Bellevue and Southcenter
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
119 months ago
Currently, AI is what the original Macintosh was to raw hardware performance. It's in its very, very early stages, and the real winners will be crowned in the next couple of decades, not right now. We're a far cry from Star Trek TNG/VOY.

I'm only saying this as there is a lot of negativity about Siri and other services, so it's quite important not to take a short-term view of the situation.
Score: 4 Votes (Like | Disagree)
Chupa Chupa Avatar
119 months ago
If it's anonymized and stays with Apple, what's the big deal? I mean, a lawyer and a psychiatrist also has to keep your information private, and you also only have their word and integrity to go by.
Except if a lawyer or doctor negligently breeches their respective client or patient confidentiality they lose their license to practice and also open themselves up to being sued personally. They can be financially ruined for life.

If a hacker busts into a cloud account the professional or legal risk to the storage company is much more of an embarrassment than an existential event. There are data breeches of big companies all the time -- Yahoo has suffered 3 just recently. It suffered a cut in the value VZW offered to pay for it but it didn't put them out of business. In the past two years there have been data breeches of health insurance companies, credit card processors, the IRS!. Linkedin has been hacked as has Dropbox. None of these organizations suffered in the way and attorney or doctor would if their systems were hacked or paper files stolen.
Score: 3 Votes (Like | Disagree)
RowellE Avatar
119 months ago
How about an Apple Store in Downtown Seattle, please!
Score: 3 Votes (Like | Disagree)
Chupa Chupa Avatar
119 months ago

So in the end, trusting one more than the other is nothing but tinfoil hats and false assumptions. I'm sorry if I put too much emphasis on the individuals - what I guess I'm trying to say is that no practice or institution is more "holy" than others.
Yes. my point is only a few professions -- medical, legal, clergy, have specific and legal obilgations and take oaths to keep respective patients, clients, paritioners informations secret, even to courts. The basis for this is that the "client" must have trust in the doctor, lawyer, clergy to be open enough to that the professional can best serve them. It is not "tin foil" as you say. I am an attorney and client/lawyer confidentiality is the platform of the profession. Without it our clients could not be adequately served. Attorney's that violate this tenant are quickly drumed out of the bar. That is not the case for other major rule violations.
Score: 2 Votes (Like | Disagree)