'Apple Watch Series 3' Models Expected in Second Half of 2017 With September Launch Likely

The next-generation Apple Watch is scheduled to be released in the second half of 2017, according to supply chain newspaper DigiTimes.

apple watch 3 splash
The timeline matches a Chinese-language Economic Daily News report that claimed new Apple Watch models will be unveiled in the third quarter of 2017, aka fall, with battery life and performance improvements.

Apple Watch Series 2 models and slightly upgraded Series 1 models launched in September alongside the iPhone 7, so it is reasonable to assume that Series 3 models could launch in September as well. The original Apple Watch, now dubbed Series 0, launched in April 2015.

In addition to a faster processor and longer battery life, cellular connectivity has been a long-rumored addition to the Apple Watch, and SIG analyst Christopher Rolland believes LTE capabilities could be included in Series 3 models. KGI Securities analyst Ming-Chi Kuo also said LTE could be added as early as 2017.

With a cellular connection, Apple Watch owners would not need a paired iPhone nearby to do things like make phone calls or stream Apple Music content, but a separate data plan from a carrier would likely be needed.

Apple is also expected to switch to a glass-film touchscreen this year in place of the current touch-on-lens solution, but it is unclear if this change would have any obvious consumer-facing benefits.

The overall design of the Apple Watch has not changed since the original models launched in April 2015, but one report yet to be substantiated claims Series 3 models will have few if any significant hardware changes. Apple has instead introduced new bands each season to offer a fresh look and feel.

Few other details are known about the next Apple Watch at this point, and no parts have leaked from the supply chain yet.

Apple has filed patents for a number of ideas that could eventually be included in an Apple Watch, such as a heart rate identification system, modular bands, haptic feedback band, and a band with a built-in charger. More significant health and fitness features could be added pending further FDA approvals.

Quanta Computer is expected to remain the primary manufacturer of the Apple Watch, with some production reportedly shifting to Compal Electronics.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

2ilent8cho Avatar
116 months ago
This may tempt me to upgrade my Series 0, i've used it everyday since launch.
Score: 16 Votes (Like | Disagree)
Mansu944 Avatar
116 months ago
Yawn......
Thanks for your eloquent input to the conversation. If things are so boring why do you people even feel the need to comment? What joy do you get from being salty?
Score: 12 Votes (Like | Disagree)
TwoBytes Avatar
116 months ago
The only apple product that needs to be thinner. Here's hoping.
Score: 9 Votes (Like | Disagree)
Sunny1990 Avatar
116 months ago
Apple watch is the best looking smartwatch ever made. I recently got my 42 MM series 2 stainless steel model( my first apple watch :D) & i am loving it, hoping to get series 3 this fall
Score: 8 Votes (Like | Disagree)
cogitodexter Avatar
116 months ago
I SO wish they would do a round version.

While my Watch works just fine (early adopter, got it the first day it was on sale) I would much prefer a classic round shape. The interface would already work fine on a round screen - certainly the main menu looks like it was specifically designed for a circular interface.
Score: 7 Votes (Like | Disagree)
Jsameds Avatar
116 months ago
I can't imagine how confusing the Apple Watch lineup will be in a few years....
Probably just as confusing as those really confusing iPad or iPhone lines..



Attachment Image
Score: 7 Votes (Like | Disagree)