A Look at iOS 11's Entirely Redesigned App Store
One of iOS 11's boldest changes is the revamped, redesigned App Store that dramatically changes the look and feel of Apple's app marketplace. Aimed at boosting app discovery, the new App Store doubles down on games and splits apps and games into their own sections for the first time.
We went hands-on with the new App Store to give MacRumors readers an idea of what to expect when iOS 11 rolls out to the public this fall.
As seen in the video above, the iOS 11 App Store looks and feels quite a bit different than the iOS 10 App Store. In addition to separate tabs for Games and Apps, there's a new "Today" view that's updated on a daily basis with new content.
The Today view features an App of the Day and a Game of the Day, plus a selection of other content chosen by Apple's App Store editors. That content can range from featured games and apps to interviews with developers to tips on how to use various apps.
Individual app pages have also been updated. Apple is putting more of a focus on reviews, distinctions like Editor's Choice are better highlighted, and content can be shown off with multiple videos. There are also new options that allow things like new in-app purchases and levels to be highlighted, letting developers alert users when apps are updated with new features.
Along with Today, Games, and Apps, there are also the standard sections for Updates and Search, both of which have the same functionality as the current App Store.
The new App Store will roll out in the fall when iOS 11 sees a public release. Registered developers can check out the new App Store right away, while public beta testers will get access in late June via an iOS 11 public beta.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
