Google today announced that it will stop scanning the emails of its free Gmail users for the purpose of delivering personalized ads later this year.

gmail logo
If you've recently received a lot of emails about photography or cameras, for example, currently Google may show you a deal from a local camera store that it thinks might be interesting to you. On the other hand, if you've reported those emails as spam, then Google would take steps not to show those ads.

Google users may still see personalized ads while using Gmail and the company's other services, depending on their account settings, but the contents of a user's inbox will no longer factor into the ads that are shown.

Tags: Gmail, Google

Top Rated Comments

826317 Avatar
113 months ago
I still don't trust Google.
Score: 41 Votes (Like | Disagree)
macduke Avatar
113 months ago
Many years ago I had my Gmail hacked because I stupidly used the same password on a few websites (not all) and this Ubuntu forum I used to frequent before becoming a Mac user was hacked and they used that to access my Gmail. This was before two-step and stuff like that. And apparently my backup email, which was Yahoo back then, had shut down my email because I hadn't used it for so long. I couldn't find anyone at Google or anywhere on their site that could help me.

It was around that time that I was getting into Macs and iPhones and I had the realization that if you're not paying for it in some way, you're the product being sold. I think this was also around the time Google started doing creepy stuff like this and becoming more invasive with tracking, throwing their "don't be evil" motto to the wind, as well as blatantly copying the iPhone functionality in their new Android OS. I started removing myself from everything Google, such as Docs and Calendar that I used all the time, and moved everything over to Mobile Me when that came out. It was a bit of a cluster, but I liked paying for it instead of selling my soul to the devil, and it has gotten a lot better over the years. I just can't trust Google to not betray my trust or to have my back if something goes wrong.

That realization led to me eventually shutting down things like FaceBook, as I realized that I was just giving them all of this information for free so they could make money off of me while massively wasting my time. I wish there were a paid social network that doesn't have all that crap, but the nature of people and getting them to part with their cash means that you'd never get the network big enough to be worthwhile. They tried that with app.net a few years ago and it failed.
Score: 16 Votes (Like | Disagree)
Bob Zimmerman Avatar
113 months ago
Ok, what's the catch ?
There isn't one directly. They are trying to sell Gmail as an "enterprise solution" to companies which don't want to run their own email infrastructure. It's part of what they call "G Suite". Corporate customers' email has never been scanned, but there has been a lot of confusion from them. To remove the confusion, the G Suite team pressured the Gmail team to remove content scanning entirely.
Score: 12 Votes (Like | Disagree)
slimothy Avatar
113 months ago
Still won't use. Such a creepy company.
Score: 11 Votes (Like | Disagree)
44267547 Avatar
113 months ago
Google is garbage look at Nexus Pixel the next update will be in Oktober 2018!
I disagree. The Pixel was surprisingly a really nice phone with a solid build. I think Google did a nice job with the Pixel and it offered some nice features.
Score: 11 Votes (Like | Disagree)
EdT Avatar
113 months ago
Ok, what's the catch ?
After enough new people start using Google Mail they'll revert back to their old policy.
Score: 10 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...