Apple Shares '8 Things to Love About iPhone 8' Video - MacRumors
Skip to Content

Apple Shares '8 Things to Love About iPhone 8' Video

Apple this morning published a new iPhone 8 ad to its YouTube channel, highlighting eight things to love about the new device.


In the 46 second spot, set to the song "Namesake" by Tunde Olaniran, Apple lists the following features as reasons to get an iPhone 8:

- Most durable glass in a smartphone
- Portrait Lighting (the new Portrait Mode feature)
- Wireless charging with Qi inductive chargers
- The A11, the smartest most powerful chip in a smartphone
- The world's most popular camera
- Water resistant
- New Retina HD display with True Tone
- Augmented Reality support

Apple's new iPhone 8 ad comes just as the device is launching. The iPhone 8 and the iPhone 8 Plus went on sale today, with pre-order customers receiving deliveries and retail stores beginning to offer the devices for purchase.

This is Apple's third iPhone 8 video, following two that were shown on stage during the September 15 keynote event. One of those videos described the iPhone 8 in 8 seconds, and the other was a 40 second unveiling video.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

realeric Avatar
111 months ago
No Thanks.

iPhone 8/8+ : Out of date design.
iPhone X : Over priced. No touch ID.

iPhone X should have been $699, or $799 at most.
Score: 8 Votes (Like | Disagree)
111 months ago
I especially love how it took Apple MORE than 5 years to adopt Qi standard. Just on the forefront of innovation on this one.
Score: 8 Votes (Like | Disagree)
111 months ago
just let inventory sit so the price will drop.

they should have just release the X only. created a problem for themselves. Steve Job would not have done it this way. LOL
Score: 8 Votes (Like | Disagree)
111 months ago
1. It's in stock.
Score: 7 Votes (Like | Disagree)
111 months ago
Apple is really losing it. This just stinks of desperation, I think Timmy is panicking, especially if X production is as bad as rumours say, Timmy could be in a lot of trouble here.

- Most durable glass in a smartphone
It's not like the iPhone 7 is all that fragile and a bit more durable really doesn't mean much.

- Portrait Lighting (the new Portrait Mode feature)
Cheap gimmick and early hands on reports aren't that positive. Also, a simple software feature, there's no reason the can't 7 do this. Apple was just desperate for something to distinguish the 8.

- Wireless charging with Qi inductive chargers
Literally 5 years behind on that one and just adopting someone else's tech late. Hardly something you should brag about.

- The A11, the smartest most powerful chip in a smartphone
Anyone find the 7 slow? I'm sure there's a few people who do, but not many.

- The world's most popular camera
Not yet since you haven't sold as many iPhone 8's as 7's. And just because you sell 80 million iPhones doesn't mean 80 million people love the camera.

- Water resistant
Others beat you to that punch by over a year and didn't have to take away the headphone jack to do it.

- New Retina HD display with True Tone
Marketing doubletalk. Much cheaper phones have far superior 1440p OLED displays in a smaller form factor than your non-plus model.

- Augmented Reality support
Another software gimmick you're pretending has something to do with the 8 when you're just desperate for a distinguishing feature. And it doesn't do much yet, wake me up when there's a killer app for AR.
Score: 5 Votes (Like | Disagree)
Superhappytree Avatar
111 months ago
One thing I immediately noticed is that it’s still laggy. A brand new iPhone 8 Plus with the fastest chip ever in a mobile device... still lags. My 6S feels snappier and smoother. Really disappointed. I don’t care about Geekbench scores if the software itself makes the phone feel slow. Not only that but I’ve noticed UI glitches that are littered everywhere. iOS 11 is a really poor show from Apple and the fact that they thought it was acceptable to ship it in its current state on their supposed latest and greatest shows how far they’ve fallen. Do they and will they still sell in droves? Yes, but it’s not about that. I don’t care about that stuff as a consumer and it isn’t a sign of quality. It was true with Apple in the past because the quality of the software combined with the hardware backed it up, but not today. The Apple brand itself sells these days because of the real quality reputation that they built up from the past.

Thinking of returning this one. It honestly doesn’t feel worth it at all and I think it’s the first time I’ve felt that about a new iPhone. It’s just a real shame and saddens me as I never even questioned their software design issues and performance issues in the past because there wasn’t any, or very little to complain about at least. Now there’s people heavily complaining about how behind Apple are, how much they’ve fallen in terms of quality, heck, even non tech people say it’s not the same since Steve died. And it really isn’t anymore.
Score: 5 Votes (Like | Disagree)