Amazon Launches New $69 Fire TV Dongle With 4K HDR Support - MacRumors
Skip to Content

Amazon Launches New $69 Fire TV Dongle With 4K HDR Support

by

On the heels of the launch of the Apple TV 4K with support for HDR and 4K, Amazon today unveiled its next-generation Fire TV, which also has 4K HDR support.

The new device, which appears to replace both the Fire TV box and the Fire TV stick, features a 1.5GHz quad-core processor, an Alexa Voice Remote, Dolby Atmos support, 802.11ac WiFi, and 2160p video at up to 60 frames per second.

amazonfiretvtheverge

Image via The Verge

Designed to be more like the Chromecast than the Apple TV, the new Fire TV is a small, hockey puck-sized square with a cable at one end to plug into a television set. It has Alexa support and offers access to hundreds of apps.

Amazon plans to offer pre-orders for the device starting today, with a launch set for later this year.

Tag: Amazon

Top Rated Comments

shareef777 Avatar
shareef777
111 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
Score: 11 Votes (Like | Disagree)
samxv Avatar
samxv
111 months ago
this is the right price for a device like this, how can apple justify their price point? In this day and age a PS4 basically does all of this already so no need for a separate device.
Score: 7 Votes (Like | Disagree)
jclardy Avatar
jclardy
111 months ago
I assume it is supposed to hang from an HDMI port based on the cable length. Looks big enough put a strain on the port.
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Score: 7 Votes (Like | Disagree)
W
WilliamG
111 months ago
No Dolby Vision? Honestly, this is getting to be a mess. Some devices support some things but not others... seriously - get this stuff standardized across all platforms already.
Score: 4 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
OldSchoolMacGuy
111 months ago
Only with Apple does technology that's getting older get more expensive. 4K should of been included when the original Apple TV (4th gen) was released. They waited a couple years (so the parts for 4K have gone down in cost) and so Apple finally releases a 4K Apple TV and then STILL includes a price bump. SMH
They waited a couple years because 4K HDR content is still uncommon. Netflix and Amazon both have small catalogs of 4K content and most is upconverted and not true HDR.

Creating a device when there wasn't any content would pretty much guarantee failure. Apple waited because there's at least enough content at this point to justify going this route.
Score: 3 Votes (Like | Disagree)
Glockworkorange Avatar
Glockworkorange
111 months ago
Yeah, kind of an awkward design. I don't really get the point of having a dongle for a TV when in 99% of homes you will have some kind of entertainment console already, and a 2"x2" box can be hid anywhere in there.

But $69 for 4K HDR and Dolby Atmos support is pretty impressive...something the $179 ATV 4k is missing at launch. I really hope Amazon comes through with their app on the ATV.
Plus I’m sure YouTube at 4K will work on this device. I cannot understand why Apple will not/cannot work that issue out.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 25 comments
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Read Full Article • 46 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 88 comments