Jony Ive Says Apple's New Flagship Chicago Store is About 'Reviving Important Urban Connections'

Apple today previewed its new Michigan Avenue store along the Chicago River ahead of its grand opening on Friday.

chicago michigan ave front entrance
Apple shared new pictures that provide a look at the store's 32-foot glass facades and 111-by-98 foot carbon-fiber roof. Two staircases lead to the store's lower level, featuring indoor trees and a seating area for Today at Apple sessions.

The flagship store is designed to create a new connection between North Michigan Avenue, Pioneer Court, and the Chicago River.

"Apple Michigan Avenue is about removing boundaries between inside and outside, reviving important urban connections within the city," said Jony Ive, Apple's chief design officer. "It unites a historic city plaza that had been cut off from the water, giving Chicago a dynamic new arena that flows effortlessly down to the river."

chicago michigan ave interior layout
The store was designed by Apple's longtime architectural partner Foster + Partners, and pays homage to architect Frank Lloyd Wright's Prairie Style homes in Chicago. Based on plans from 2015, the building spans 20,000 square feet and replaces a vacant food court. The store took over one year to construct.

A lengthy staircase leads from street level to a walkway in front of the store. The building will also be accessible via elevator.

chicago michigan ave front entrance glass detail
On Monday, the store will also launch "The Chicago Series," a set of five programs, each with a different area of focus at the intersection of technology and liberal arts, hosted over the course of four weeks. Apple said each program is co-created with local non-profits and creative organizations.

Apple retail chief Angela Ahrendts is in Chicago today and tweeted a picture of herself alongside some of the store's employees.

"Apple Michigan Avenue exemplifies our new vision where everyone is welcome to experience all of our incredible products, services and inspiring educational programs in the heart of their city," said Ahrendts.

Apple Michigan Avenue opens Friday, October 20 at 5:00 p.m. local time. The store is located in Pioneer Court at 401 North Michigan Avenue, next to the Michigan Avenue Bridge in Downtown Chicago.

Apple said its original North Michigan Avenue store, which was its first flagship location, welcomed more than 23 million visitors since opening in 2003. The store, just down the street from the new one, permanently closed today.

Apple has nearly 500 retail stores around the world that collectively welcome over 500 million visitors per year.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

jasnw Avatar
109 months ago
How about reviving important computer products?
Score: 33 Votes (Like | Disagree)
blacktape242 Avatar
109 months ago
reviving urban connections? what does that even mean??? how about reviving products like the mac mini
Score: 23 Votes (Like | Disagree)
iMi Avatar
109 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
Score: 21 Votes (Like | Disagree)
LordVic Avatar
109 months ago
ah more Ive shenaniganry. it's a store. it's got nothing to do with culturally bringing anyone together. Johnny Ive is notorious for saying a lot of pretentious sounding words that have absolutely no meaning behind them. it's just who he is.
Score: 16 Votes (Like | Disagree)
iMi Avatar
109 months ago
Apple stores are a beautiful variant on the city (and mall) landscapes.

As a stockholder, I fully support the money and time spent to create these edifices, as they soothe the mind, and make people feel happy to come in.

At least that's what I observe when seeing the Apple Stores in person.

This store has done nothing but confirm my bias towards them.
I think you're confusing the store with a church. It's a store. Nice store, but a store. Nothing more.
Score: 14 Votes (Like | Disagree)
LordVic Avatar
109 months ago
They need to stop with these ********, hyperbolic, self inflating statements. Reviving urban connection. Please, Chicago is a world-class city. What are you reviving over here?

Here's an idea. Let's revive the battery life under iOS 11.
[doublepost=1508431722][/doublepost]

Hey... watch it, buddy. This is not a store. It's a town square... or is it town center... or maybe town centre? Either way... it's more than a store, for sure. You don't go there to buy stuff. You go there to be amazed and delighted. Jeez... get it right already.
it reminds me of an interview he did (which has gone burried, can only find the reports of the interview now) where he went on a minute rant about how amazing the new technology in the Watch display is, and how it's unique and a bunch of other superfluous words.

yet at no point did he mention that it's a standard OLED display which Apple has purchased off an oled manufacturer. A technology that has been around for a while


Ive is a (pardon the vulgarity), Verbal Masturbator. He likes to talk in circles to hear how awesome he sounds. It's done intentionally to provide elevated feelings for Apple products, as somehow above and beyond anything anyone can ever muster, while not actually claiming or stating something that could be legally misleading.
Score: 11 Votes (Like | Disagree)