Samsung today announced the launch of its latest flagship mobile processor that's expected to power the firm's upcoming Galaxy S9 series devices. Called the Exynos 9810, the 9 series CPU is built on a second-generation 10-nanometer (nm) FinFET process and, apart from being faster and more energy efficient, includes advanced AI and deep learning capabilities that will power a new breed of facial recognition features in the smartphones.

The Exynos 9810 has a neural engine that can recognize people and objects in photos at very high speed, and will enable apps to use realistic face-tracking filters, according to Samsung – perhaps in a manner akin to Animojis which use the TrueDepth camera found in Apple's iPhone X.

Samsung Exynos 9810
Armed with the Exynos 9810, which has a separate secure processing unit for handling sensitive personal and biometric data, the new Samsung phones will also be capable of scanning and creating a 3D image of a user's face. The obvious suggestion here is that the Galaxy S9 range will have a facial authentication system similar to Face ID in the iPhone X.

Last year's S8 also had facial recognition capabilities, but it was limited to 2D tracking, making it less secure than Face ID and easy to fool. Despite the jump to 3D scanning though, it doesn't look like Samsung will be relying on facial recognition as the sole authentication method in its 2018 smartphones.

galaxys9plusrearleakaam

Image via @OnLeaks

CAD leaks and rumors suggest the S9 will retain the rear-mounted fingerprint sensor, now located underneath a new-dual camera setup instead of being positioned alongside a single lens, as it was on the S8. The change of location is presumably to make accidentally smudging the lens with fingerprints less likely, but as expected, Samsung will not be building fingerprint recognition into the OLED display. Otherwise, the general design of the Galaxy S9 looks largely similar to the S8.

For over a year leading up to the iPhone X, rumors ran rampant about Touch ID being placed under the display, or on the back or side of the device, but Apple has said those reports are untrue. In perhaps the biggest signal of its confidence in the security of its authentication method, rumors suggest Apple will remove Touch ID on all iPhones launched in 2018 in favor of Face ID.

When it comes to facial recognition, Apple's TrueDepth camera is said to have given Cupertino a solid technological lead throughout 2018, and perhaps beyond. Indeed, Samsung and other Android competitors could require up to two and a half years to replicate the functionality and user experience of the TrueDepth Camera in Apple's iPhone X, according to KGI Securities analyst Ming-Chi Kuo.

As with previous years, Samsung's new Galaxy Sx series of phones are expected to debut at the annual Mobile World Congress in February.

Top Rated Comments

H3LL5P4WN Avatar
106 months ago
So Sammy's business model seems to be:

Make fun of Apple and it's users whenever something new comes out.
Blatantly copy those features 6 months later.
Hope that this year's phone doesn't explode.
Score: 12 Votes (Like | Disagree)
maflynn Avatar
106 months ago
Not for nothing, but Samsung has the technology and people to produce their own chips. They're one of the major chip makers of the world, so its no surprise regarding the quick turn around.

Of course the number of features they copied from apple seems over the top this time around
Score: 8 Votes (Like | Disagree)
kdarling Avatar
106 months ago
So Sammy's business model seems to be:

-Make fun of Apple and it's users whenever something new comes out.
-Blatantly copy those features 6 months later.
-Hope that this year's phone doesn't explode.
lol Sounds just like Apple's plan:

-Make fun of larger or smaller screens, etc that other devices feature.
-Blatantly copy those features later when Apple sales need a boost.
-Hope that customers don't realize their old devices have been sabotaged by OS updates.

I would add that last year it was widely predicted that it was a mistake for Apple fans to make fun of Samsung's battery problems, as the resulting karma would be a b***. Well, guess what just showed up at Apple's front door?

Who says the universe doesn't have a sense of humor? :D
Score: 7 Votes (Like | Disagree)
kdarling Avatar
106 months ago
Well... that was quick!
Everyone’s been working on this. It’s one of those things whose time had come.

Heck, last year before the X came out, Qualcomm had announced image processors for 3D / face analysis.

..., and possible the anamojis
The latter was article speculation, not anything said by Samsung.

“perhaps in a manner akin to Animojis“ - MacRumors

Wait until if/when they actually do it, then you can say they copied :)
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
106 months ago
Facial scanning, and possible the anamojis
Uh Flynn... of the two, which do you think was really over the top? Samsung "copying" or your declaration of "number of features they copied from apple seems over the top"? :D I mean, I'll give you 3D scanning, but when the number of features turns out to be one... o_O
Score: 6 Votes (Like | Disagree)
superduperultra Avatar
106 months ago

- IRIS scanning works well
Define the word "well".
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...