Former Apple Intern Looks Back at Designing First Apple Emoji in 2008

Back in 2008, Angela Guzman was a graphic design student at the Rhode Island School of Design (RISD) and an intern at Apple, where she joined the iPhone team and worked alongside another Apple designer, Raymond, to come up with the first 500 emoji characters that were available on the iPhone.

To celebrate the 10th anniversary of her internship, Guzman has taken a look back at her time at Apple and her work on emoji in an interesting retrospective shared on Medium.

emoji2008

Image via Angela Guzman

When Guzman was handed the emoji project at Apple, it came at a time when emoji were unfamiliar in the English speaking world. Guzman received a crash course in Apple design and then started designing emoji, which featured incredible detail even right from the start. Then Apple CEO Steve Jobs reviewed each batch of emoji before it was approved for launch.

Regardless of how fast I could crank one out, I constantly checked the details: the direction of the woodgrain, how freckles appeared on apples and eggplants, how leaf veins ran on a hibiscus, how leather was stitched on a football, the details were neverending. I tried really hard to capture all this in every pixel, zooming in and zooming out, because every detail mattered.

Some emoji, says Guzman, have interesting back stories. The happy poop swirl, for example, was reused as the top of the ice cream cone. Harder, more detailed emoji were left last, such as the now-iconic dancer with the red dress.

Guzman's emoji were first launched in Japan in November of 2008, and in the time since then, emoji have changed the way we communicate. Emoji have become an important part of the iOS and macOS ecosystem, and Apple has continued refining and improving its emoji offerings with each Unicode update.

As with the first Apple emoji designed by Guzman and her partner Raymond, emoji today feature incredible detail thanks to the talented artists at Apple who take the time to make sure each and every pixel is perfect.

iOS 11.1 was the last iOS update that introduced new emoji, bringing Unicode 10 characters like crazy face, pie, pretzel, t-rex, vampire, exploding head, face vomiting, shushing face, love you gesture, brain, scarf, zebra, giraffe, fortune cookie, pie, hedgehog, and more.

ios11emoji1
The next emoji update will come with the release of Unicode 11 in 2018, and emoji proposals for that update include smiling face with three hearts, blue face with icicles, smiling face with cape, mango, cupcake, kangaroo, llama, peacock, and red hair options for existing emoji.

Tag: Emoji

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

YaBe Avatar
106 months ago
Just immagine if the same attention to details was given to macOS and iOS coding...

Immagine the possibilities!!!
Score: 28 Votes (Like | Disagree)
itsmilo Avatar
106 months ago
I still remember when you had to either enable the japanese keyboard or download an emoji app on the AppStore to enable emojis haha
Score: 27 Votes (Like | Disagree)
gugy Avatar
106 months ago
Nothing against Emoji's but the amount of press and exposure they have is just ridiculous. Sign of the times.
Score: 27 Votes (Like | Disagree)
Asarien Avatar
106 months ago
Man, what a great way to begin a career.
Score: 19 Votes (Like | Disagree)
Piggie Avatar
106 months ago
All I can say is, thank god Apple put all this time and effort into this ongoing project, and did not waster their time on something pointless, like longer lasting/larger batteries.
Score: 15 Votes (Like | Disagree)
Delgibbons Avatar
106 months ago
('https://www.geekwebguides.com/2018/01/11/2008-emoji-design-retrospective/')


Back in 2008, Angela Guzman was a graphic design student at the Rhode Island School of Design (RISD) and an intern at Apple, where she joined the iPhone team and worked alongside another Apple designer, Raymond, to come up with the first 500 emoji characters that were available on the iPhone.

To celebrate the 10th anniversary of her internship, Guzman has taken a look back at her time at Apple and her work on emoji in an interesting retrospective shared on Medium ('https://medium.com/@agzmn/the-making-of-apples-emoji-how-designing-these-tiny-icons-changed-my-life-16317250a9ee').


Image via Angela Guzman
When Guzman was handed the emoji project at Apple, it came at a time when emoji were unfamiliar in the English speaking world. Guzman received a crash course in Apple design and then started designing emoji, which featured incredible detail even right from the start. Then Apple CEO Steve Jobs reviewed each batch of emoji before it was approved for launch.Some emoji, says Guzman, have interesting back stories. The happy poop swirl, for example, was reused as the top of the ice cream cone. Harder, more detailed emoji were left last, such as the now-iconic dancer with the red dress.

Guzman's emoji were first launched in Japan in November of 2008, and in the time since then, emoji have changed the way we communicate. Emoji have become an important part of the iOS and macOS ecosystem, and Apple has continued refining and improving its emoji offerings with each Unicode update.

As with the first Apple emoji designed by Guzman and her partner Raymond, emoji today feature incredible detail thanks to the talented artists at Apple who take the time to make sure each and every pixel is perfect.

iOS 11.1 was the last iOS update that introduced new emoji ('https://www.geekwebguides.com/2017/10/31/apple-releases-ios-11-1-with-new-emoji/'), bringing Unicode 10 characters ('https://www.geekwebguides.com/2017/06/20/new-emoji-in-unicode-10/') like crazy face, pie, pretzel, t-rex, vampire, exploding head, face vomiting, shushing face, love you gesture, brain, scarf, zebra, giraffe, fortune cookie, pie, hedgehog, and more.



The next emoji update will come with the release of Unicode 11 in 2018 ('https://www.geekwebguides.com/2017/08/04/frowning-poo-unicode-11/'), and emoji proposals for that update include smiling face with three hearts, blue face with icicles, smiling face with cape, mango, cupcake, kangaroo, llama, peacock, and red hair options for existing emoji.

Article Link: Former Apple Intern Looks Back at Designing First Apple Emoji in 2008 ('https://www.geekwebguides.com/2018/01/11/2008-emoji-design-retrospective/')
Who'd have thought an intern would design what is now the very core of Apple's business :P
Score: 14 Votes (Like | Disagree)