Apple captured a record 51 percent share of revenue in the worldwide smartphone industry last quarter, which encompassed the launch of the iPhone X, according to research firm Strategy Analytics.
iPhone revenue totaled $61.5 billion in the fourth quarter of 2017, as Apple disclosed in its earnings report earlier this month. Strategy Analytics estimates Apple's smartphone revenue was three times higher than its nearest rival Samsung and seven times more than Chinese competitor Huawei.
Apple accounted for more smartphone revenue than the rest of the entire industry combined in the quarter, driven by "solid demand" for the iPhone X, said Strategy Analytics executive director Neil Mawston.
iPhone's average selling price was $796 last quarter, up from $695 in year-ago quarter, which Strategy Analytics estimates to be almost three times higher than the overall industry average. Apple sold 77.3 million iPhones in the quarter, but it didn't disclose how many of those sales were iPhone X models.
Priced at $999 and up, the iPhone X has undoubtedly helped Apple increase its revenue share in the smartphone industry. What's more important is profits, however, and the iPhone often accounts for over 100 percent of net income in the smartphone industry when factoring in the losses posted by some rivals.
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Sure, i would love to buy a Mercedes at the price of a Kia.
Why exaggerate? I said a bit cheaper, not less than half the price. I've been buying Apple products long enough to know they are never going to be cheap but recent price hikes over the last few years have made me question whether they still offer good value for money. :(
