Apple this morning added a new Music Videos section to its Apple Music streaming service for $9.99 monthly subscribers.
The new section is accessed by way of the Browse panel in iTunes on macOS and iOS 11, and is currently showcasing several music videos that have been available on the service for some time, along with Apple Music exclusives from the likes of Kylie Minogue and Beck. A curated "Today's Video Hits" playlist and artist spotlight on Taylor Swift are also featured.
Word of new music video content for Apple Music subscribers came via Apple when it outlined many of the upcoming changes in iOS 11.3 in a preview announcement at the beginning of the year.
The company said Apple Music would "soon be the home for music videos," allowing subscribers to stream all the music videos they want without ads, as well as view and create music video playlists. Users can also expect regularly updated editorial and music video recommendations from Apple, based on the user's music tastes.
We're still waiting for the official release of iOS 11.3 to drop. Several beta versions of iOS 11.3 have been made available to developers and public testers since Apple's preview announcement, but the new Apple Music video category has been introduced separately and is already appearing for a lot of iPhone and iPad users running iOS 11.2.6 and for Mac users with iTunes 12.7 or later installed.
