Total Number of App Store Apps Shrank in 2017 Thanks to Apple's Quality Crackdown - MacRumors
Skip to Content

Total Number of App Store Apps Shrank in 2017 Thanks to Apple's Quality Crackdown

The number of apps available in the App Store shrank for the first time ever in 2017, according to data shared today by App Store analytics company Appfigures (via TechCrunch).

At the end of 2017, there were 2.1 million iOS apps available in the App Store, compared to 2.2 million apps at the beginning of the year.

appstoregrowth2017
Starting in September of 2016, Apple told developers it would be removing old, outdated apps that had not been updated with compatibility for more recent devices or no longer complied with current review guidelines.

Apple also created new App Store guidelines limiting apps created from commercialized templates or app generation services, and officially banned virus scanning apps, plus it cracked down on clone and spam apps, all of which contributed to the company's App Store cleanup efforts.

Changes in iOS 11 may have had the biggest impact on the available number of apps in the App Store, though. With iOS 11, Apple stopped supporting 32-bit apps, which the company began phasing out in 2013. 32-bit apps do not open on devices running iOS 11, nor can older 32-bit apps be found in the App Store.

Since 2015, Apple has required all apps and app updates to use 64-bit architecture, so apps that became defunct with iOS 11 had not been updated in at least two years.

Appfigures says that the decrease in apps can also be attributed to a dip in the number of new apps submitted by developers in 2017. Just 755,000 new apps were added to the App Store in 2017, down 29 percent from the previous year. This too could be attributed to Apple's more restrictive App Store policies cutting down on low-quality apps.

appstorenewapps2017
While the number of App Store apps has declined due to Apple's efforts to make sure apps in the App Store are prioritizing quality, Google Play growth has accelerated. In 2017, Google Play reached 3.6 million available apps, a growth of 30 percent. Android developers released 1.5 million new apps in 2017, up 17 percent.

Popular Stories

iPhone Duo Slack

Apple Announces iPhone Duo Apps Can Now Be Submitted to App Store

Monday October 5, 2026 7:15 pm PDT by
Apple today announced that apps optimized for the iPhone Duo can now be submitted for App Store approval, ahead of the foldable device launching on Friday, October 23. While existing App Store apps will automatically run on the iPhone Duo, only apps built with the iOS 27.1 SDK or later can dynamically resize to fill the entire space of the inner display, whereas unoptimized apps will have...
Liquid Glass App Store Feature

New App Store Rules Target AI Deepfakes and Nudify Apps

Friday October 16, 2026 3:21 pm PDT by
Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the App Store if developers fail to act. The updated 1.2...
iOS App Store General Feature Clorange

Apple's App Store Chief Explains Its Push for Premium Games

Tuesday October 20, 2026 8:58 pm PDT by
More premium games are launching on the App Store this year than last, Apple's App Store Worldwide head Carson Oliver told Polygon, including more franchises coming from PC and consoles. Oliver said: We've seen incredible growth of games coming to the App Store, in general, with more premium games releasing on the App Store this year than last. While many of those are indies, we're also...

Top Rated Comments

Rogifan Avatar
112 months ago
Quality increases by quantity. I couldn't find any quality apps on App Store, so I switched to Android.
I don’t believe you.
Score: 59 Votes (Like | Disagree)
dannyyankou Avatar
112 months ago
This is great, quality > quantity
Score: 46 Votes (Like | Disagree)
112 months ago
And this is why I’ll never go back to Android.

I’d much prefer a quality, rules enforced App Store like Apple’s over Google Play. Google needs to be way stricter! But hell, Google don’t even follow their own guidelines.
Score: 35 Votes (Like | Disagree)
rjohnstone Avatar
112 months ago
This is great, quality > quantity
There are plenty of garbage apps in the App Store.
Score: 28 Votes (Like | Disagree)
Cankoda Avatar
112 months ago
And people still claim that iOS is the platform to develop on....
Apple is facing the same issues they faced with Windows and its going to work out for them exactly how it worked out for them in the past. Not good long term.
It’s not good that they want quality updated apps in the App Store instead of garbage that wastes your money and aren’t compatible with anything?
[doublepost=1522881854][/doublepost]
Lots of great apps I paid for no longer in the store thanks to Apple's incessant updates.
More like thanks to the developers lack of keeping it up to date
Score: 18 Votes (Like | Disagree)
112 months ago
It’s funny how companies and the media can spin anything to fit a narrative.
In the past it was all about bragging about how many apps a platform had, and how there’s an app for everything. Now when the app number declines it’s all about how superior quality control pays off.
Score: 11 Votes (Like | Disagree)
Latest Stories
Apple Pulls Keynote, Pages and Numbers From App Store
Apple Pulls Keynote, Pages and Numbers From App Store
7 minutes ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
37 minutes ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
3 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
4 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
5 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
5 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
6 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
7 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
7 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
11 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
12 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
12 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
12 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
13 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
13 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
14 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
19 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
20 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
21 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
21 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
22 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
1 day ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
1 day ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
1 day ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
1 day ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
1 day ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
1 day ago