Apple today introduced an Apple Pay donation program and a new Activity Challenge on the Apple Watch in support of U.S. national parks.
From August 24 through August 31, Apple said it will donate $1 to the National Park Foundation, the official charity of the U.S. National Park Service, for every purchase made with Apple Pay at any Apple Store, on Apple.com, or through the Apple Store app for iPhone and iPad in the United States.
Proceeds will support the National Park Foundation's mission to protect national parks through projects like habitat restoration and historic preservation, and support programs like Open OutDoors for Kids, according to Apple.
Apple CEO Tim Cook:
America's national parks are treasures everyone should experience, and we're proud to support them again this month by donating a dollar for every purchase made with Apple Pay at one of our stores. These awe-inspiring places are our national inheritance, and Apple is doing our part to pass them on to future generations — just as extraordinary, beautiful and wild as we found them.
On September 1, Apple Watch users around the world who complete a walk, run, or wheelchair workout of 50 minutes of more will earn an Activity app award and animated iMessage stickers, inspired by national parks. The challenge pays homage to Redwood National Park's 50th anniversary celebration this year.
The App Store will also highlight a collection of some of the best apps to help users easily navigate and explore U.S. national parks.
Apple supported U.S. national parks in these same ways in July 2017.
