Dozens of popular iPhone apps are sharing the location data of millions of mobile devices with third-party data monetization firms, according to a group of security researchers called GuardianApp (via TechCrunch).

The apps in question are mostly news, weather, and fitness apps that require access to location data to work properly, but then share that data to earn money.

locationdatacollection
According to security researchers, the apps send both precise location and other sensitive customer data to data monetization companies "at all times, constantly" sometimes without customers being aware of the location data collection. The information is used for purposes like creating databases for ad targeting.

Researchers used tools to monitor network traffic to discover apps collecting Bluetooth LE data, GPS longitude and latitude, WiFi SSIDs, accelerometer information, battery charge percentage, location arrival/departure timestamps, and more.

While the apps say that personally identifiable information is not included in the data collection, one of the researchers, Will Strafach, told TechCrunch that latitude and longitude coordinates can provide information on a person's home or work. Many customers who agree to provide apps with location data may not be aware of the extent of the information being collected and shared.

Apps that were found to be collecting location info and sending it to data monetization firms include ASKfm, NOAA Weather Radar, Homes.com, Perfect365, C25K 5K Trainer, Classifieds 2.0 Marketplace, GasBuddy, Photobucket, Roadtrippers, Tapatalk, and more, with a full list available on the site.

The data is being sent to companies that include Reveal, Sense360, Cuebiq, Teemo, Mobiquity, and Fysical. These companies denied wrongdoing, suggested customers were able to opt out at any time, and said that developers are required to inform customers about the data collection.

Some of the apps in question do indeed have clear data collection notices when opening them up for the first time, but data monetization firms do not make sure apps are following disclosure policies and not all do.

"None of these companies appear to be legally accountable for their claims and practices, instead there is some sort of self-regulation they claim to enforce," said Strafach.

iPhone users who want to avoid having their location data shared with data monetization firms should be wary of the third-party apps they install that are using location services. Limiting ad tracking in Privacy settings by going to Privacy > Advertising is recommended.

GuardianApp also suggests users use a generic name for router SSIDs and turn off Bluetooth functionality when Bluetooth is not in use.

Top Rated Comments

fumi2014 Avatar
97 months ago
I didn't think Apple allowed this sort of thing.
Score: 16 Votes (Like | Disagree)
zorinlynx Avatar
97 months ago
The best way to be able to still use some of these apps (like Pay By Phone parking) that need your location to work well, but not share your location all the time, is to make sure Location Privacy is set to "While Using".

Any app that tries to keep using your location in the background when set to "While Using" will pop up a big blue banner saying "<app> is currently using your location." You can then remove the offending app, or at least kill it. Waze has this issue, but I suspect it's a longstanding bug and not intentional.
Score: 11 Votes (Like | Disagree)
Apple_Robert Avatar
97 months ago
I don't use any of the apps in question.

The linked article would carry more weight, if it was more than an advertisement for Guardian's new VPN app.
Score: 10 Votes (Like | Disagree)
MikeAnd Avatar
97 months ago
The best way to be able to still use some of these apps (like Pay By Phone parking) that need your location to work well, but not share your location all the time, is to make sure Location Privacy is set to "While Using".
Yes, at the risk of stating the obvious, for most apps there is a huge difference between granting Location Services access "While Using" versus "Always." For example, I do use GasBuddy, but I'm not too concerned about it because I set Location Services to "While Using," and I only fire it up once a month. There are virtually no third-party apps on my phone that I grant "Always" access to.

You can then remove the offending app, or at least kill it. Waze has this issue, but I suspect it's a longstanding bug and not intentional.
Ironically, the Waze UI is so bad that "just kill the app (and relaunch it from scratch)" is my default technique for navigating through the app.
Score: 7 Votes (Like | Disagree)
S.B.G Avatar
97 months ago
Would you mind explaining all this in a bit more detail? Not familiar with much of what you’re talking about.
Only for Linux!?
More like a Question, can this be done by running Linux in a VM on my Mac and then use that one to set the DNS.
This seems to me a bit geeky if you ask me.
I do have a second generation Raspberry Pi, would that work, is there any non geeky way to set this up, most of the time if you go to those sites explaining this stuff makes it too hard for non geeks.
I am by no means a dummy but networking is not easy at all.

Yup, I too would like to know more about it, seems like you need some kind f Linux distribution to get this to work.
Pi-Hole can be set up on Linux or Raspbian. If you use Linux, don't run it on Ubuntu LTS 18.04 because it isn't yet supported.

I've tested and run it on a Raspberry Pi (Raspbian OS), Ubuntu 16.04 LTS on a Dell Optiplex 990 and I've run it in a VM (virtual machine) under Ubuntu in VMware Fusion on a Mac Mini. Currently I'm just using the Raspbery Pi as the DNS server, or Pi-Hole.

All you have to do once set up is to tell your WiFi router/access point and/or firewall to use the IP address of the Pi-Hole for it's DNS. You can also manually set each device, phone, tablet, PC, laptop et al. to point to the Pi-Hole for it's DNS.

Once you get it setup then you can add curated blocklists to the 'gravity service' of Pi-Hole and it imports all those domains on the list into your Pi-Hole for blocking. You can also blacklist and whitelist domains as needed too. There will always be some false-positives or sites that are blocked that you don't want blocked and once you square off those rough edges its smooth sailing.

Here are some sites that I get most of my block lists from:

* https://firebog.net/
* https://blog.cryptoaustralia.org.au/2017/11/15/favourite-block-lists-cryptoaustralia/
* https://github.com/StevenBlack/hosts
* https://discourse.pi-hole.net/t/to-completely-block-facebook-blocklist-facebook-domains/8141

Here is the Raspbery Pi hardware I'm using. https://www.amazon.com/gp/product/B01D92SSX6/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

I'm happy to answer more questions if you have them. I love the Pi-Hole and never want to be on the Internet again without it.

Here is a video on the setup process.
Score: 6 Votes (Like | Disagree)
macfacts Avatar
97 months ago
So privacy on iOS is fake
Score: 6 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...