Apple Offering T-Shirt Reward in New Mindfulness Monthly Challenge for Employees

Apple has a new employee challenge kicking off this month, this one focused on mindfulness and meditation. Apple is said to have partnered with the app 10% Happier [Direct Link] for the challenge, tasking employees to meditate for a specific amount of time per day for 25 days (via MacGeneration).

While the challenge is focused on 10% Happier, employees can also use any mindfulness app that ties into Apple's Health app on iOS. One of the areas that Health measures is mindfulness, showing you how many "Mindful Minutes" you've accumulated over the past day, week, month, and year. This information can be filled by mindfulness apps like Headspace, Aura, Calm, 10% Happier, and Apple's own Breathe app for Apple Watch.

mindfulness challenge

Image via MacGeneration

Employees who complete the challenge will be awarded with a T-shirt that displays the Breathe app's blue and green logo. Apple has held similar internal challenges for its employees in the past, although they have mostly focused on physical exercise of some kind.

In April 2017, employees who completed the stand, movement, and exercise rings on the Apple Watch each day for a month received an Activity rings pin in gold, silver, or bronze, based on how many days in the month they achieved 100% ring completion. Another competition like this was held earlier this year, but the prize was an exclusive Apple Watch band.

Related Roundup: Apple Watch 11
Tag: Breathe
Buyer's Guide: Apple Watch (Neutral)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

macbeth1026 Avatar
96 months ago
You need an app to tell you to breathe?
I'm hoping this is a joke. It guides you through deep breathing. That's not the same as normal breathing.
Score: 9 Votes (Like | Disagree)
unobtainium Avatar
96 months ago
Lots of hard research showing many benefits of mindfulness meditation. People like to make fun of the Breathe app, but if it can actually prompt people to be more mindful that’s a good thing.
Score: 7 Votes (Like | Disagree)
macbeth1026 Avatar
96 months ago
Lots of hard research showing many benefits of mindfulness meditation. People like to make fun of the Breathe app, but if it can actually prompt people to be more mindful that’s a good thing.
True story. I suffer from generalized anxiety disorder and when I feel an attack coming on, my go to is the breathe app. Unfortunately it doesn't work every time, but it can more often than not.
Score: 6 Votes (Like | Disagree)
EdT Avatar
96 months ago
I don’t disagree necessarily with Mindfulness but since this program is an Apple Employee program and since the general public can’t buy whatever items Apple uses to encourage participation in the program I don’t see a lot of value in reporting this.
Score: 4 Votes (Like | Disagree)
SoN1NjA Avatar
96 months ago
For all of the "tough guys" and "warriors" who think it's pointless, read here (US Navy) ('https://www.med.navy.mil/sites/nmcphc/Documents/health-promotion-wellness/psychological-emotional-wellbeing/Combat-Tactical-Breathing.pdf')

Although anyone that's actually tough need not apply, the EMTs, policemen, and military guys already know it's importance ― but for the armchair experts
Score: 3 Votes (Like | Disagree)
Kabeyun Avatar
96 months ago
Gotta say, as a total skeptic, I’ve been converted to a mindfulness meditator, although just a novice still, and the 10% Happier app has been my introduction. I surprised myself because I’m the last person you’d think would buy in to mediation at all. What appeals to me is that it strips away spiritualism and focuses on practical brain science. Turns out, patience, kindness, and even happiness are skills, not just “the way you are,” that can be developed with exercise. Since that turns out to be true, why not work on that? People don’t scoff at gym workouts, and the interpersonal and even longevity benefits of mindfulness training look like they’re greater. The whole approach is that you can’t screw up meditating. We’re imperfect; if our mind wanders, as it will, just begin again. In the app, Dan Harris is an engaging host and Joseph Goldstein is just wonderful. I love even watching him in an interview. So insightful, unflappable, and even humerous. I’d love to be that serene when life’s crap gets thrown my way.

I like Apple’s recent focus on health, and am happy/impressed that they’re focusing on health of the mind as well as the body.

I’ve never been able to meditate and doing the breathing exercises on the Apple Watch just makes me agitated and more fidgety. My husband swears by the breathe app for helping him lower stress and keep his blood pressure in check. I envy those of you who can benefit from these things.

I’m religious but even so, I can’t pray for more than a few seconds at a time. I joke that my prayers are more like Tweets to God. I’m not ADHD so far as I know. I can focus on most other kinds of tasks where I can see with my eyes something getting finished.

With the breathe app I kind of panic midway through wondering when it is going to end. :(

Edit to add I guess I did okay with the breathing App on the Fitbit. I still don’t think I got out of it what people are supposed to get out of it, but at least I could look at the sparkles on it and not get so twitchy.
You sound like just the kind of person mindfulness mediation could benefit. I suggest you give one of those apps a shot. You can’t fail.
Score: 3 Votes (Like | Disagree)