Tim Cook Highlights 'The Big Draw' Sketching Sessions Taking Place at Apple Stores This Month
To celebrate The Big Draw Festival, a monthlong worldwide celebration of drawing held every October, eight Apple Stores are hosting special Today at Apple sessions related to the festival throughout the month.

A total of 108 sessions will be hosted by the end of the month at Apple Regent Street in London, Apple Piazza Liberty in Milan, Apple Dubai Mall in Dubai, Apple Michigan Avenue in Chicago, Apple SoHo and Apple Williamsburg in New York, Apple Orchard Road in Singapore, and Apple Union Square in San Francisco.
Apple CEO Tim Cook today tweeted about a session hosted by artist
Marcy Smith, who helped customers learn how to draw and sketch with the iPad Pro and Apple Pencil at the Union Square store on Wednesday evening.
The sessions, which include Live Art and Sketch Walks, are free to attend as space permits. There are still plenty of sessions remaining through the second half of October, and those interested can browse and sign up for sessions on the
Today at Apple page. Most sessions are scheduled to run 90 minutes.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...