Instagram has considered hiding the like count on images uploaded to the social network, which would prevent people from seeing how many people have tapped the "heart" icon on each photo.

The feature was found by Jane Manchun Wong, who often hunts down features in testing in Instagram and Twitter. As depicted in an image shown by Wong, the like count on a photo is hidden by default and visible only by the person who posted the photo.

instagramhiddenlikes
"We want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets," reads the description of the feature.

In a statement to The Verge, however, Instagram says that the feature is not being tested at the current time: "We're not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we're always thinking about.

Hiding likes would fundamentally change the way Instagram works, as liking photos and garnering likes is one of the platform's main features.

Top Rated Comments

Saipher Avatar
89 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
Score: 24 Votes (Like | Disagree)
Intellectua1 Avatar
89 months ago
There goes a lot of Instagram models careers, they should hide the followers count too, that'd be hilarious!
Score: 19 Votes (Like | Disagree)
JoEw Avatar
89 months ago
Strangely I think this would be good for the platform long term, the like thing is quickly becoming a poison on people’s minds. Instagram doesn’t want to be the next Facebook. They should double down on photos.
Score: 11 Votes (Like | Disagree)
DBZmusicboy01 Avatar
89 months ago
Facebook is killing Instagram more and more everyday :( this is ridiculous
Instagram used to be amazing back in 2012-2016 but ever since 2017 it has gone to crap.
Score: 8 Votes (Like | Disagree)
dampfnudel Avatar
89 months ago
This would be great! I believe a lot of teens, and some adults too, feel pressured to receive likes as a measure of their social acceptance or status. This would alleviate the problem.
I think that’s one of the main reasons they would consider doing this. It would also be a good step in the right direction to deal effectively with the glut of influencers and wannabe influencers who have made the service a bloated, meaningless shell of what it once was. They could create a separate app for influencers called Instafluencers (which they would charge a fee for) and keep the commercialization/influencer bloat out of Instagram. When you have too many influencers peeing in the same pool, people will begin to reconsider their decision to get into the pool.
Score: 6 Votes (Like | Disagree)
iBreatheApple Avatar
89 months ago
I’m for it but people who use this as a monetary/business platform are gonna be piiiised. Likes and metrics are what get people (models, DJs, whoever) bookings.
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...