Google today announced a new privacy-focused auto-delete option for automatically removing Location History and Web & App Activity after a set period of time.

You can now choose to delete your information manually, every three months, or every 18 months. With these settings enabled, Google will regularly clear out your data at the three month mark or the 18 month mark.

googleautodelete
Prior to this change, Google allowed Location History and Web & App Activity to be disabled or manually deleted, but there were no controls for regular deletion, which may encourage more people to use these features.

Google's Location History feature tracks the locations that you've visited, while Web & App Activity tracks websites you've visited and apps that you've used. Google uses this information for recommendations and cross device syncing.

Google says the new controls for Location History and Web & App Activity will be rolling out "in the coming weeks," and has suggested the auto-delete functionality will be coming to additional features in the future.

Tag: Google

Top Rated Comments

Antes Avatar
89 months ago
Almost pointless... it’s ‘deleted’ for you- not them.
Score: 18 Votes (Like | Disagree)
CarpalMac Avatar
89 months ago
The wording is pretty clever, "is permanently removed from your account". Not deleted, "removed", as in no longer accessible.

Whilst I am currently happy to use Google and benefit from the services they provide me, if I choose to delete my data I definitely want to know that the data has indeed been deleted. That's not a delete, just a disconnect.
Score: 12 Votes (Like | Disagree)
warp9 Avatar
89 months ago
I don't have a problem with Google having my data. Their only purpose for it is to try to sell me something I was probably going to buy anyways. Of all the things to be outraged about, shopping is not it.

What DOES worry me is what might happen with that data in the future. There's a real chance of discrimination rising up. Medically, socially, culturally, really anything.
Score: 2 Votes (Like | Disagree)
atikalz Avatar
89 months ago
But google keeps your data forever
Score: 2 Votes (Like | Disagree)
coolfactor Avatar
89 months ago
Is it me, or does this article completely omit the app that's involved here? Are we talking about Chrome on iOS? Or all Google apps across the device? It's really unclear to me.

UPDATE - Even the original article by Google on this topic doesn't make it clear where you actually access these controls. Is this at the Google website when you're logged into your account? Why is it showing it on a mobile device? Makes it look like an app interface.

UPDATE #2 - I suspect this is what you see when you log into your Google account on a mobile device. Just poorly presented here and by Google.
Score: 2 Votes (Like | Disagree)
NickName99 Avatar
89 months ago
Bravo! I avoid Google products as much as possible, because of their shady privacy policies. This is a positive step. I agree with others that Facebook ought to follow this example, if they want to stop hemorrhaging users.
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...