Apple Shares New 'Test the Impossible' Behind the Mac Ad

Apple today shared a new video in its ongoing "Behind the Mac" series that highlights the various ways creators use the Mac for art, education, music making, coding, and more.

Today's video, "Test the Impossible," is a short 38 second spot that shows brief clips of the Mac being used for various creative pursuits, with a voiceover about what's possible when you don't know what's impossible.

You have no idea what you're doing. This is great. People who know what they're doing know the rules and know what is possible and what is impossible. You do not. The rules on what is possible and what is impossible in the arts were made by people who had not tested the bounds of the possible by going beyond them. And you can.

Apple has shared multiple videos in its Behind the Mac series so far, with the goal of highlighting its Mac lineup, from the iMac to the Mac notebooks.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

Howard Ellacott Avatar
85 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
Score: 16 Votes (Like | Disagree)
MacFather Avatar
85 months ago
Deleted.
Score: 13 Votes (Like | Disagree)
512ke Avatar
85 months ago
On my old MBA, you could look at the computer from across the room and tell if the battery was charging or full. That, I really miss, especially when I'm traveling. I also miss the glowing Apple, magsafe, and the ease of locating the old larger USB ports on the side of the laptop without having to hunt and squint a bit. Are these petty details? Yes, but I would argue, insane attention to petty details makes Apple great.
Score: 9 Votes (Like | Disagree)
phalseHUD Avatar
85 months ago
Totally agree with the glowing logo sentiments. Bring it back... It is iconic!
Same with MagSafe! I mean my iPhone just autocorrected the word MagSafe so it appears as you see it!!!
Score: 7 Votes (Like | Disagree)
Rob_2811 Avatar
85 months ago
The "Impossible" being using a Macbook for six months without a keyboard replacement?
Score: 6 Votes (Like | Disagree)
otternonsense Avatar
85 months ago
Always intriguing how the recent Mac ads prominently display the glowing logo from old models, I’d of thought they’d focus on the new shiny ones!
What is really intriguing is how they are using the (now discontinued) 2015 glowing logo Macs only for those scenes with HDMI and USB-A connected devices and the Touch Bar MBPs aren’t connected to anything. Maybe Apple isn’t all that proud of the dongle life they dumped on users either?
Score: 6 Votes (Like | Disagree)