Apple Shares 'Behind the Scenes' Look at iPhone 11 Pro Photography

Apple today shared a new "Behind the Scenes" video highlighting how some of its iPhone 11 Pro footage used for promoting its newest devices was filmed.


The video demonstrates the photography rig used to capture Apple's professional footage, and the process that photographer Justin Bettman used to get some of the shots.

Photographer Justin Bettman creates elaborate and detailed scenes in unexpected locations. Check out the process behind the production as Justin creates a bigger picture using the triple-camera system of iPhone 11 Pro.

Photographs created by Bettman have been shared on Apple's Instagram account to highlight the ‌iPhone‌ 11 Pro's new triple-lens camera system with wide, ultra wide, and telephoto lenses.

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

Top Rated Comments

scottct1 Avatar
83 months ago
Nice $75,000 worth of lighting rigs to take video with a $1,000 phone. :D
Score: 6 Votes (Like | Disagree)
Mr. Dee Avatar
83 months ago
Apple basically keeps selling the same phone three years in a row and so many fall for it. Yes, what you see on stage is amazing, but most of us won’t be doing that. Sure, we are gonna take our selfies and group photos, but any phone can do this, even the Android phone the guy used at the Apple New York store re-opening seemed sufficient enough. What extreme measure are really trying to capture? We are sharing it on IG and Facebook where it still gets downgraded. What’s the point of having a library of 200,000 photos when you won’t have the time to even look through 25?

Yes, a decent smartphone is good and capturing some memories are good too. But sometimes, we need to save the money and live in the moment. Apple shareholders have enough. I say this out of pure concern because of the extreme level of consumerism I sometimes see and the revolving debt some of us put ourselves in just to keep up with the Joneses.

Sure, I’m gonna upgrade, maybe about 2022 or 2023, but thats a savings of nearly $7,000 in yearly upgrades. It can be done, because see people everyday on the streets, buses, at karaoke with that old iPhone 6 or sometimes an iPhone 5 series devices. Their world did not come crashing down.
Score: 5 Votes (Like | Disagree)
Will do good Avatar
83 months ago
My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
Score: 3 Votes (Like | Disagree)
Audigy Avatar
83 months ago

Anyone else notice how horrible the wide-angle camera is on the iPhone 11 Pro Max? Mine looks like it's taking a picture from a 2010 Android phone.
It's really disappointing. The lack of detail and the unavailability of night mode...

timestamp 7:25 youtu.be/kgbz5KbIatI?t=446 ('https://youtu.be/kgbz5KbIatI?t=446')


timestamp 14:31 youtu.be/kgbz5KbIatI?t=872 ('https://youtu.be/kgbz5KbIatI?t=872')
Score: 3 Votes (Like | Disagree)
Martius Avatar
83 months ago
I'm still not sure about this "Pro" name. The camera is almost the same as the iPhone 11 camera...

There should have been something more: completely redefined Camera app (with all the settings in app), possibility to disable OIS (for Osmo Mobile and other gimbals) and other "automatic" features, shooting RAW video?! (I know the files are huge, but you know... PRO), 1st party lens accessories...

I don't think it deserves the Pro name.
Score: 3 Votes (Like | Disagree)
Outrigger Avatar
83 months ago

My best friend is a commercial shooter for McD, Coke etc. and for fun he sometimes shoots with a Helga film camera. He can make most shots look great not matter the camera.

YMMV
giving joe blow a $100,000 cinema camera is not going to magically make him a cinematographer, just like giving a regular guy a sports car is not going to make him a great driver all of a sudden. the skills lie in the person, the equipment is not going to magically add skills.
Score: 3 Votes (Like | Disagree)