Apple TV+ Executive: 'We're Not Doing Demographic Programming'
WIRED has published a lengthy feature about Apple's foray into streaming video, and while many of the details are known, the article serves as a nice primer ahead of the launch of Apple TV+ on November 1.
In an interview, Apple TV+ co-chief Zack Van Amburg said Apple is focused on quality rather than demographic programming. "No one here is sitting around saying we need to find the next show for males 18 to 34, or the next show for females older than 32. We're defining our programming by quality."
While TV shows on traditional networks are often aimed at capturing viewers between the ages of 18 and 49, a key demographic for advertising, Apple TV+ can avoid this since the subscription-based service has no commercials.
One of Apple TV+'s first series will be Ronald D. Moore's space-race drama "For All Mankind," with the article noting that Moore pitched the series with an impressive level of detail spanning up to seven seasons:
On the wall, a series of timelines and character profiles helped illustrate how the show might progress over the seven seasons that Moore and his writers had broken down. "The level of detail was overwhelming," Erlicht says. "Every aspect of the butterfly effect that would happen from the slightest change in that event." The executives walked out into the hallway, grinned at each other, and negotiated which one of them was going to give Moore the good news.
Apple TV+ will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial. Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.
Full Article: Inside Apple's High-Flying Bid to Become a Streaming Giant
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
