Apple will have a presence at this year's Consumer Electronics Show (CES) that's set to take place in January, but the company won't be showing off new products.
Apple will instead be discussing consumer privacy, as Bloomberg points out. Jane Horvath, Apple's senior director of privacy, will be attending a "Chief Privacy Officer Roundtable" alongside privacy executives from Facebook, Procter & Gamble, and the FTC.
The roundtable will focus on "what consumers want" when it comes to privacy. It will be held on Tuesday, January 7 at 1:00 p.m. at the Las Vegas Convention Center's North Hall, room N257. Attendance is included with CES registration.
Privacy is now a strategic imperative for all consumer businesses. "The future is private" (Facebook); "Privacy is a human right" (Apple); and "a more private web" (Google). How do companies build privacy at scale? Will regulation be a fragmented patchwork? Most importantly, what do consumers want?
Apple stopped attending CES in the 90s, and Apple's last official appearance took place in 1992 at the Chicago show, where then CEO John Sculley introduced the Apple Newton.
While Apple doesn't officially attend CES, it does send its employees to the show for meetings and to check out emerging technology. Last year, Apple also touted its privacy policies through a huge privacy-focused billboard right near the Las Vegas Convention Center that read "What Happens on your iPhone, stays on your iPhone."
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
There’s no doubt in my mind that Apple can be better trusted with my data than any other tech-co. With a liberal sprinkling of my own additional vigilance, I’m more confident in using their system than I would be any other. Can’t really hope for much more in this digital era.
Didn't Apple got caught about the location services just a few days ago??
Poor example. Apple was tracking location to make a decision "on-device" as to whether another feature should be used (Ultra Wideband). There was no location tracking (history) and no data leaving the device to other services.
So, Apple is sending a troll to CES. I guess it's progress.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
