Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time - MacRumors
Skip to Content

Apple's Wearables Category Sets All-Time Revenue Record in Q1 2020, Surpassing Mac for the First Time

by

During the first quarter of 2020, Apple's wearables category set a new all-time revenue record, according to Apple CEO Tim Cook.

Apple's wearables earnings category, which includes AirPods and Apple Watch along with accessories like Beats headphones and HomePod, hit $10 billion, up from $7.3 billion in the year-ago quarter.

applewatchalwaysondisplay
Wearables, Home, and Accessories revenue surpassed Mac revenue for the first time this quarter. Mac revenue was at $7.2 billion in Q1 2020.

According to Apple CEO ‌Tim Cook‌, Apple could not make enough AirPods and Apple Watch Series 3 devices to meet demand during the quarter, and supplies continue to be low. Cook told Reuters that Apple is "working on both of those very hard."

Apple Watch set a new all-time revenue record during the quarter, and more than 75 percent of new customers during the quarter were new to Apple Watch. Both AirPods and Apple Watch were "must-have holiday gifts," driving growth even as supplies were constrained.

Cook says that Apple's wearables business is now the size of a Fortune 150 company.

Tag: Earnings

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Read Full Article • 26 comments
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Read Full Article • 47 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
Read Full Article • 88 comments

Top Rated Comments

W
windowsblowsass
80 months ago
Wearables are now producing more revenue per quarter than all of Apple did pre iPhone.
Score: 7 Votes (Like | Disagree)
Anonymous Freak Avatar
Anonymous Freak
80 months ago
Amazing to think that 20 years ago, essentially 100% of Apple's revenue was from Mac. (Plus accessories, services as tiny amounts.)

15 years ago their revenue was 50% Mac, 50% iPod.

10 years ago their revenue was 43% iPhone, 23% Mac, 7% iPod.

5 years ago their revenue was 63% iPhone, 13% Mac, 8% iPad, 10% services, 5% "other" (which included iPod, watch, accessories, etc - basically the "Wearables, Home, Accessories" category that just passed Mac.)

Although, amazingly, even though Mac is making up a *FAR* smaller percent of Apple's revenue - the actual amount they're selling is way up! In Q4 2000 they sold 1.1 million Macs (half iMacs) for a Mac revenue of $1.6 billion. In Q4 2019, they sold 4.7 million Macs, for revenue of $7 billion.

While it's a pretty safe bet that without the iPod, iPhone, etc, Apple wouldn't have had the same computer sales growth, even if they *ONLY* sold Macs, they'd still be about 4x better off than 20 years ago.
Score: 5 Votes (Like | Disagree)
rosegoldoli Avatar
rosegoldoli
80 months ago
The Apple Watch is such a fun device and extremely useful and can have longevity for a couple of years. Anyone who doesn’t have one yet should check it out
Score: 5 Votes (Like | Disagree)
M
mistasopz
80 months ago
When the apple watch first came out, there were many reported issues with janky/incorrect measurements on people that had arm hair. For those users that have Robin-Williams type arm hair, can you comment on if it has improved? There's no way I'm going to shave my wrist for a watch.
Score: 4 Votes (Like | Disagree)
W
windowsblowsass
80 months ago

That's cool, and I'm a happy stockowner. I'm also happy that Apple replaced my Walkman, my camera, my calculator, my radio, etc, and finally my iPod (and my watch!) with a $800 smart phone. But I simply don't like the design. It looks... girly. [Note: this is my subjective opinion and everyone is entitled to their own equally valid opinion.]
Changing bands will make a big difference in that.
Score: 2 Votes (Like | Disagree)
Doctor Q Avatar
Doctor Q
80 months ago
I'm disappointed by the declining percentage of Mac revenue, since it's the product that I depend on most.

I think of the headline as Apple's Mac Category Sets Record in Q1 2020, Failing Against Wearables for the First Time.
Score: 2 Votes (Like | Disagree)
Read All Comments