Apple's newest retail store in Bangkok, Thailand is set to open in just a few hours, and ahead of the store's launch, MacRumors reader Scott Nibley shared some photos of the store's interior taken during the location's soft opening.
The new store is Apple's second retail location in Thailand, joining Apple Iconsiam, which opened in November 2018.
Apple's new Bangkok store features a cylindrical two-story glass design with a flat roof.
Inside, there are product tables arranged in a ring shape around the store's floor, with shelves for displaying products located around the walls.
There's a winding staircase in the middle of the store with a wood base that spirals up to the ceiling, which goes to a second floor.
The second floor features another product area along with forum seating and a large screen that may be the future home of Today at Apple sessions. The store may undergo internal changes eventually, as social distancing measures are in place at the current time to maximize spacing between customers.
The exterior of the location is surrounded by trees to block out the sun, and the large glass windows look out over the plaza and street below.
The store is set to open on Friday, July 31 at 10:00 a.m. local time in Thailand.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Y’all know we’re interested in the floor that’s below ground too, right? Let’s hear about that. Is it employee only? Is it guarded from walking down those steps?
You can go down there without any blocking sign. They have boardroom which is preserve for corporate / developer / pre-book only and there is 5 public restrooms that everyone can use.
I think the technique for bending wood is to use steam. I noticed a lot of this style architecture when I was visiting Bali and the Gili Islands. Even some pretty modest resorts had impressive wood like this in some of the common areas. Lots of skilled local craftsmen in the area. However they didn't have the big glass and steel pieces for such a ceiling which is where all the money is in this project.
Yes steam - and actually a temporary form can be made (for something as heavily designed with specs like this structure) and the steamed wood pressed in for a bit until cooled - then stiffened in its required shape. All you need is a temporary/crude form of 1/4 of the column, bottom to top, and curve a bunch of wood strips stepped up from the bottom.
