Apple Korea Pledges $84 Million to Support Small Businesses and Settle Antitrust Probe - MacRumors
Skip to Content

Apple Korea Pledges $84 Million to Support Small Businesses and Settle Antitrust Probe

Apple's South Korea business has offered to make a 100 billion won ($84 million) payout to support small businesses and help consumers, according to the country's competition watchdog (via Reuters).

Emblem of the Korea Fair Trade Commission South Korea English
The Korean Fair Trade Commission (KFTC) investigated Apple Korea in 2016 for requiring SK Telecom, KT Corp, and LG Uplus Corp to pay the cost of television advertisements and warranty service for its iPhones. The probe found that Apple holds a clear advantage over local mobile carriers and that handing over the cost of advertisements was another means of squeezing the profits of the carriers.

In June of this year, the antitrust regulator decided to allow Apple to map out a set of measures to address its anti-competitive business practices in the country, and Apple has now agreed to fix unfair terms with mobile carriers as part of its proposal. Apple said it will discuss how to share advertising costs with telecoms firms, which will help reduce burdens to carriers, the KFTC said in a briefing.

Apple has reportedly pledged to offer 40 billion won ($34 million) to build a center to support research and development for Korea's small manufacturers and 25 billion won ($21 million) to establish an "academy" to provide education to developers. The rest of the 100 billion won would be used to give consumer discounts on warranty repair costs and other benefits, according to Reuters.

Provided the KFTC accepts Apple's offer, the regulator will close the case and conclude that Apple has not done anything illegal.

Even if that does happen though, Apple could be facing another probe by Korean regulators for its business practices. Last week, an alliance of app developers and small companies submitted a petition to the Korea Communications Commission asking for an investigation into whether Apple and Google may be violating Korean laws on in-app purchases and anti-competitive behavior.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

73 months ago
Apple was in line to be fined approximately 420 million dollars, which is 5 times the amount it is committing to contribute. So this is a chump change they are proposing to settle the case.

Before messing with TelCos, Apple has for years ruthlessly bullied the authorized resellers, who are small businesses with absolutely zero negotiating power against Apple. However, once they started bullying conglomerates such as SKT, KT and LG, these TelCos fought back with full support from Korean government, they were getting into a losing battle. I am sure Samsung somehow got involved as well.

Apple has dragged out the legal process as much as they could, but their time is running out and they are making the last ditch effort to settle. Korean governmental agencies generally impose hefty fines and settle for far less, so I think they will settle. But Apple can no longer mess around, and they deserve every cent of penalty they face.
Score: 10 Votes (Like | Disagree)
itsmilo Avatar
73 months ago
Sounds like bribery
Score: 6 Votes (Like | Disagree)
73 months ago

Sounds like bribery
To you, and only because it doesn't favor Apple's monopoly 🙄
Score: 5 Votes (Like | Disagree)
LeeW Avatar
73 months ago
Whatever it is, many will benefit so there are positives regardless of how they have come about.
Score: 3 Votes (Like | Disagree)
Wildkraut Avatar
73 months ago
Yeahh that’s Apple, trying to buy rights to insult and abuse.
I hope KFTC don’t accept this.
Score: 2 Votes (Like | Disagree)
73 months ago

Sounds like bribery
It’s called settlement ('https://en.wikipedia.org/wiki/Settlement_(litigation)')
Score: 2 Votes (Like | Disagree)