Apple Bringing Online Store to India on September 23 - MacRumors
Skip to Content

Apple Bringing Online Store to India on September 23

Apple today announced that it plans to open its online store in India on Wednesday, September 23, providing customers located in India with a way to purchase iPhones, Macs, iPads, and more directly from Apple.

applestoreindia

"We're proud to be expanding in India and want to do all we can to support our customers and their communities," said Deirdre O'Brien, Apple's senior vice president of Retail + People. "We know our users are relying on technology to stay connected, engage in learning, and tap into their creativity, and by bringing the Apple Store online to India, we are offering our customers the very best ofApple at this important time."

Apple's online store will also feature Apple Specialists able to help with ordering products and setting up new devices, with customers able to get help in English and Hindi.

With the store, Apple will introduce financing options and a trade-in program, along with EDU pricing for students. Starting in October, Apple will also host free online Today at Apple sessions led by local Creative Pros with a focus on photography and music.

Apple has long had a presence in India, which is an important market for the Cupertino company, but device sales have been done through third-party resellers because of restrictions imposed on foreign companies that require 30 percent of production to be done locally.

India in August 2019 relaxed the rules, providing a way for Apple to operate an online store in the country. Apple also intends to open up retail stores in the future, and there are already retail locations in the works.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

btrach144 Avatar
72 months ago
It blows my mind that Apple hasn’t had an online store in the second most populous country in the world.
Score: 9 Votes (Like | Disagree)
72 months ago

Its crazy that it hasnt, also India its about to become the most populous within the next decade... 2.5x China’s birth rate
That shows how underdeveloped India is.

For Apple's online store to work, you need good infrastructures across the entire country, such as broadband internet, fast, reliable and cost-effective domestic shipping that covers the entire country. You will also need good channels for online fraud prevention, which is a big problem in India not just domestically. Scammers from India are literally scamming the world.

For the online store to be successful, you need a ready market. The mass population should be at least pretty much all literate, and digitally literate, which India doesn't have. There should be a significant middle and upper class measured in the American purchasing power standard, not PPP because Apple products have globally standard pricing, at least before tax. Apple products will not be cheaper in India than in the US in FX dollars, so the nominal dollar, in this case, equals PPP-adjusted dollar.

Most of the people that meet the above criteria are located in the rich part of India, aka., the affluent half of the big cities, which already have physical retail channels.

For physical Apple Stores to work in India, currently India has none, there must be urban clusters in India that will buy the upper-end of the premium device lineups, such as Mac Pro, iPad Pro, Thunderbolt display (with the stand), AirPods Pro, etc. Products like the entry-level basic iPad, iPhone SE, MacBook Air without retina display, etc. will not generate enough profit for Apple to operate physical Apple Stores, which are expensive to keep.
Score: 5 Votes (Like | Disagree)
72 months ago
I love the intentional design choices Apple makes. They could have just said, "Apple Store coming to India." Instead, we have a really cool illustration that's full of "hidden" apple products and icons. Really neat!
Score: 5 Votes (Like | Disagree)
72 months ago

It blows my mind that Apple hasn’t had an online store in the second most populous country in the world.

Apple has long had a presence in India, which is an important market for the Cupertino company, but device sales have been done through third-party resellers because of restrictions imposed on foreign companies that require 30 percent of production to be done locally.
Good job Apple.
Next stop, the fourth most populous country in the world, Indonesia.
Score: 5 Votes (Like | Disagree)
72 months ago
This is a big deal. India is fast developing but honestly it has a long way to go. In the vast rural area of India only about 60% have electricity. They would have been much further ahead, but they made the admirable, and in my opinion, inspiring decision to forgo the usual route of industrial revolution based on carbon fuels and instead invest heavily in renewables. Industrial growth is off the charts, consumer spending is rising at record pace. All good signs.

India is where we're looking to invest as well. I agree that this is big news.
Score: 4 Votes (Like | Disagree)
72 months ago

is there any way to determine which countries have an online store and which do not?
Checking the official Apple website one by one in each locale of interest, or look here for a map of it.

https://en.wikipedia.org/wiki/Apple_Store

Basically, most small third world countries don't have it. Russa doesn't have it. India doesn't have it. China has hundreds of them.

Country / RegionNumber of stores
United States271
China42
United Kingdom38
Canada29
Australia22
France20
Italy17
Germany15
Spain11
Japan10
Hong Kong6
Switzerland4
Netherlands3
Sweden3
United Arab Emirates3
Singapore3
Brazil2
Turkey2
Macau2
Mexico2
Taiwan2
Thailand2
Belgium1
South Korea1
Austria1
Score: 4 Votes (Like | Disagree)