Apple Watch Sets New Record With Estimated 11.8 Million Shipments Last Quarter
Apple Watch shipments totaled an impressive 11.8 million units in the third quarter of 2020, up nearly 75% from 6.8 million units shipped in the third quarter of 2019, according to figures shared today by research firm IDC.
11.8 million units appears to be a new quarterly record for the Apple Watch, as Statista shows that shipments of the device have never exceeded 9.2 million in any prior quarter, based on data from research firm Strategy Analytics. The third quarter of 2020 encompassed the launch of the high-end Apple Watch Series 6 and mid-range Apple Watch SE, and the Apple Watch Series 3 remains available, providing customers with several price points.
As usual, the big caveat here is that Apple does not disclose Apple Watch unit sales in its earnings reports, so any figures from research firms are estimates. That said, Apple's wearables category brought in a record $7.9 billion in revenue last quarter, and given that this segment includes products like the Apple Watch and AirPods, there is evidence to suggest that the Apple Watch has been selling quite well as of late.
IDC estimates that the Apple Watch held 21.6% market share among wrist-worn wearables shipped worldwide last quarter, trailing in second behind Xiaomi's estimated 24.5% market share, but this includes everything from high-end smartwatches to basic fitness trackers like Xiaomi's Mi Band, which is priced under $50.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
