Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results - MacRumors
Skip to Content

Apple Tries to Limit Offensive AirTag Engravings... With Mixed Results

Apple's AirTag item trackers can be custom-engraved using text, numbers, and even emoji, but users looking to express some college humor will likely need to look elsewhere, because Apple's online AirTag personalization tool is easily offended.

airtag engraving 69
An ‌AirTag‌ is just big enough to fit up to four characters or up to three emoji. That might seem just enough to get dubiously creative with your diction, but as The Verge points out, Apple puts pretty strict limitations on what you can emblematize on an ‌AirTag‌.

For instance, a Pile of Poo emoji can't come after a Horse Face emoji, but other animal-poo combinations are fair game. Similar limitations apply to potentially offensive words spelt out with text, although some customers will surely find their own ways around the system.

airtag engraving no
This isn't the first time Apple has clipped the wings of would-be comedians and toilet humorists – many of the same emoji restrictions are present on AirPods and iPad engravings, for example. However, the ability to engrave several, more affordable AirTags is likely to introduce more people to Apple's guarded funny side.

airtag engraving emoji
AirTags‌‌‌ start at $29 each or $99 for a four-pack. Online orders open this Friday, April 23, with ‌‌‌AirTags‌‌‌ shipping April 30. Engraving is free.

Related Roundup: AirTag
Buyer's Guide: AirTag (Buy Now)

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

Populus Avatar
64 months ago
I’m a bit tired of all this “censor” Apple applies to make everything so politically correct. I know this message is going to receive a lot of downvotes but this time I’ll understand it, because it is a controversial comment. Even if MR deletes it, yeah, I can understand.

That said, it feels certainly silly when I try to type (swiping) swearing words on iOS 14 and Apple has forbidden many words and pair of words to appear in the suggestions, thus, making it impossible to use those words by swiping, both in English and Spanish. It feels childish, at least let us disable it if we want! (There are people over 18yo using Apple devices too). And no, including those words into the dictionary no longer works like it did on iOS 13.

On the device engravings I can understand the decision to an extent. But with the iOS keyboard and other areas, I cannot get it.
Score: 59 Votes (Like | Disagree)
64 months ago
Snowflakes.. Can’t even let a horse take a ****!
Score: 42 Votes (Like | Disagree)
64 months ago
Horse Poo is not okay but Unicorn Poo is? What kind of discrimination is that?
Score: 37 Votes (Like | Disagree)
Ted Lasso Avatar
64 months ago
Why no key emoji?
Score: 24 Votes (Like | Disagree)
Akrapovic Avatar
64 months ago

… lets say free speech?
You know you've found an American when they start talking about free speech without understanding that a private company not providing the specific option that you want doesn't come under free speach. But as long as we've got those freedumbs.

----

Anyway. I'd be more interested in the obvious oversights in emojis here. Why is the key emoji not there? Why not a house? and a car? so I can combine emoji into "Car Key" and "House Key" and where is the backpack emoji? It doesn't seem very well through through.
Score: 21 Votes (Like | Disagree)
64 months ago
So if you're unlucky enough that your initials spell out something apple doesn't approve you can't have your initials engraved on the air tags either?
Score: 21 Votes (Like | Disagree)