Apple to 'Add More Stores' Around the World, Says SVP of Retail
Apple is planning to expand its global retail presence by opening more physical stores (via Bloomberg).
Despite inner cities struggling with an accelerating shift to online sales, Apple is planning to open more retail stores. The company currently operates 511 Apple stores globally, of which over 100 are in Europe.
Apple's senior vice president of retail and people, Deirdre O'Brien, confirmed the intention to expand to Germany's Funke Mediengruppe:
On our online site people can learn a lot about the products; in a store they can touch them and get a feel for them. We intend to add more stores.
While it is not yet clear if the expansion is set to be concentrated on a particular region, O'Brien's comments to the German publisher may suggest that Europe will be a focal point.
Apple's newest store is Apple Via del Corso in Rome, which opened just last week, and the company is also in the process of building its second store in Berlin.
Moreover, O'Brien remarked that Apple will "undoubtedly" add to its international design infrastructure, as seen with the company's plan to build a one-billion Euro chip design center in Munich within the next three years.
Popular Stories
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
