Apple Aims to Lure Android Users to iPhone With Improved 'Move to iOS' Experience in iOS 15 - MacRumors
Skip to Content

Apple Aims to Lure Android Users to iPhone With Improved 'Move to iOS' Experience in iOS 15

To help new iPhone owners transition from an Android device, Apple uses the "Move to iOS" Android app for transferring content like contacts, message history, photos and videos, web bookmarks, mail account information, calendars, DRM-free songs, wallpapers, and more.

apple move to ios
This app has been around since 2015, but with the release of iOS 15, Apple is improving the Move to iOS experience.

With iOS 15, Apple will also allow Android users to transfer photo albums, files, folders, and Accessibility settings from their Android devices to their iPhones to allow for a more personalized iPhone usage experience right from the start.

Apple is also making it easier to get the Move to iOS app by implementing a QR code that Android users can scan to be taken to the download link in the Google Play Store.

The new transfer options will be available when setting up a new device running iOS 15 from an Android phone, so the transfer process likely won't be available in full until iOS 15 launches to the public this fall. Apple may also need to release a new version of the Move to iOS app, which is not out as of yet.

Related Forum: iOS 15

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

SBlue1 Avatar
63 months ago

I feel bad for Android. Apple is taking over!
Care to elaborate? What makes you think so? Or are you just going for the post count again?
Score: 17 Votes (Like | Disagree)
63 months ago

Imagine coming on this site and writing long comments about people using a different platform than you. Imagine getting that worked up where you’re to the point where in your eyes, they are inferior to you simply because they have a preference that differs from you.

Honestly, a LOT of you have something seriously wrong with you. Like, let people enjoy what they enjoy. Do you do the same thing when people listen to a band that’s one that you don’t like?
I enjoy the Apple products I have, but trying to follow any kind of Apple news is practically unbearable. The number of absolutely insufferable pro-Apple asshats is disturbing. Literally anything that anyone mentions that could even remotely be perceived as negative brings them out. Have an opinion on how a feature could be better? Downvotes. It’s absolutely bizarre behaviour, and honestly really makes my overall Apple experience worse.
Score: 12 Votes (Like | Disagree)
pgiguere1 Avatar
63 months ago
Wow, haven't seen an HTC phone in a long while...

Fun fact: The HTC One M7 (2013) pictured above has a Beats logo on the back.
Score: 11 Votes (Like | Disagree)
63 months ago

Multitasking and pop-window apps are the two things that keep people to Android.
That and oh so very much more. A huge part is the configurability, it's almost like I own my own device. I know people here won't want to hear it but there is so much more you can do with Android and so easily, if you are prepared to invest some time and are willing to learn. It is why it is still my daily driver, my iPhone 11 does some things very well and I like the integration with my Mac's, but as a device on the go Android is so much better for me.

Just off the very top of my head:


* File storage / management / transferring is so easy, especially across networks
* My morning alarm plays a song at random from my Spotify playlist
* Once the alarm is turned off by me it kicks off a routine which turns on my bedroom lights (Hue), turns on the hot water for my shower and then reads out the weather and then the news.
* Widgets (actually useful) once setup enable me to see information quickly and control multiple apps without having to open and enter each one
* There is very little I cannot configure to my personal preference, especially with Nova launcher
* I have set it so if I swipe up a folder (rather than expanding it) it opens the main app in that folder that I previously set. That is an amazing feature, I love it.

That is just a 5min reflection, there is so much that I take for granted that it can do. Like I say, few here will want to hear it, sadly, easier to chase likes by making snarky Google comments instead. That's fine, my use cases are all that matter to me and hopefully iOS and Android will continue their healthy battle and consumers like me will win.
Score: 8 Votes (Like | Disagree)
GenesisST Avatar
63 months ago

Multitasking and pop-window apps are the two things that keep people to Android.
Also, there are people that can't stand Apple and/or their fan(boys/girls).

Well, this is true for most things: Apple/Android, sports teams, political affiliation, toilet paper direction, Paul Rudd, etc.
Except maybe Betty White.
Score: 7 Votes (Like | Disagree)
63 months ago

I don't care what phone anyone uses, I just wish iOS and Android group texting would grow up and play nicer.
Apple said they don’t bring iMessage to Android is because they’re worried that given the choice of phones, they’re worried people will pick Android.
Score: 6 Votes (Like | Disagree)