The store will reside in the historic Tower Theatre originally designed in the heart of Los Angeles in 1927. Apple has collaborated with the local community, leading preservationists, and artists to "thoughtfully preserve and restore the theater’s beauty and grandeur."
Apple's senior vice president of retail, Deirdre O’Brien, says that this new store "honors the rich history and legacy of this entertainment capital" and that it builds on Apple's special relationship with the people of Los Angeles. The store will mark the 26th Apple Store in the greater Los Angeles area and employ 100 retail team members. Photos of the upcoming store can be seen on Apple's press release.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Why am I not astonished there are people hating on what Apple has done here? Such childish comments.
Apple taking an historic Los Angeles theater built in 1927 that was likely going to be demolished and spending many millions of dollars (I wouldn't even be close estimating this, $50+ million?), carefully preserving its architectural opulence and grandeur and bringing it up to current commercial building codes, to benefit the arts district in general and people who visit. Huge hat-tip to Apple!
Beautiful, except for the fact that it's in downtown.
Downtown may still be rough around the edges (to say the least), but east of downtown, the rejuvenated "Arts District" is nothing less than amazing. What was no-mans-land a few years ago is now a thriving, booming neighborhood, with brand new housing, shops and restaurants. All it takes is a spark and some money and neighborhoods can change.
The west side of Manhattan went from "Hell's Kitchen" to "Chelsea" in a matter of a few years. I grew up in New York and remember when 42nd Street was too seedy to drive down, let alone walk. Investment by Disney, among others, changed all that. Disney did something similar in Hollywood when they restored the historic El Capitan theatre. Here's hoping Apple's investment in downtown LA is equally transformative.
