Apple Considering Purchasing Reese Witherspoon's 'Hello Sunshine' Media Company
Reese Witherspoon-owned media company Hello Sunshine is considering a sale, and Apple is one of the interested parties, reports The Wall Street Journal.

Apple already works with Hello Sunshine on popular Apple TV+ series "The Morning Show," which stars Witherspoon. Hello Sunshine is also involved in several upcoming Apple TV+ shows like "Surface" starring Gugu Mbatha-Raw, "The Last Thing He Told Me" with Julia Roberts, and country music reality series "My Kind of Country."
Hello Sunshine reportedly began pursuing a sale in the last couple of months and has received interest from multiple suitors, one of which is Apple. The company could be valued at as much as $1 billion, due to hits like the aforementioned series "The Morning Show" and also "Big Little Lies" and "Little Fires Everywhere."
The production company is working with investment bankers to explore its options, and there is no guarantee that it will be sold, nor that Apple will purchase it.
If Apple does indeed purchase Hello Sunshine, it could ultimately be folded into Apple Studios, Apple's own production company that is involved with some of its Apple TV+ shows. Apple Studios is thus far working on "Surface," "Snow Blind" with Jake Gyllenhaal, "Emancipation" with Will Smith, and "Killers of the Flower Moon" with Martin Scorsese and Leonardo DiCaprio.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...