Apple is preparing to open its first retail store in the Chinese province of Hunan, according to a new official webpage on the company's website, as well as images shared on Twitter.
The official webpage offers no date for when the store will launch; however, its opening could be relatively close given the store is plastered with marketing material in anticipation. Apple is advertising the store with the following tagline [translated]:
The first law to open your mind is that there is no law. In Changsha, it is a great truth not to set limits for Reiki. Apple Changsha welcomes all kinds of whimsical ideas to let go of their hands and feet and break out of their own world.
On its website, Apple offers wallpapers for the iPhone, iPad, and Mac to celebrate the store's opening. The new store will be the first retail store for the Hunan province.
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') ?♂️
They are not big on identity stuff. If you go to China, Korea, or Japan, you will notice that ads and models are equally White and East Asian, like 50/50. They embrace Western culture, sans politics, more than you would think.
For an Apple store located in China, I would have thought Apple would use at least one picture featuring a Chinese person on their webpage ('https://www.apple.com.cn/retail/changsha/') ?♂️
