Apple Surveying Canada's Largest Cities With Specialized Backpacks to Improve Maps - MacRumors
Skip to Content

Apple Surveying Canada's Largest Cities With Specialized Backpacks to Improve Maps

Apple Maps team members wearing specialized camera-equipped backpacks will be walking in Canada's three largest cities of Toronto, Montréal, and Vancouver through October to help improve the Apple Maps app.

apple maps camera backpack

Apple Maps backpack in Southern California as spotted by Joanna Stern

Apple typically drives a fleet of vehicles around the world to collect Maps data, including street-level imagery for its Look Around feature, but it conducts pedestrian surveys "in areas where vehicles simply can't go." Apple promises that the pedestrian surveys offer the "same privacy protections as the Apple Maps vehicles."

A list of locations maintained on Apple's website reveals that the company began the pedestrian surveys in Toronto, Montréal, and Vancouver on September 11. Apple will also be surveying the Region of Durham immediately east of Toronto.

Apple says it is committed to protecting the public's privacy while conducting these surveys. In line with Google's Street View, Apple censors faces and license plates in imagery made available through its Look Around feature. If you have comments or questions about this process, your privacy rights, or would like to request that a face, license plate, or your own house be censored, Apple says to email mapsimagecollection@apple.com.

Introduced in iOS 13, Look Around provides 3D street-level imagery that can be zoomed and panned. The feature is already available in Canada, but Apple periodically revisits some locations "in an effort to maintain a high-quality, up-to-date map." Look Around is also available in parts of the United States, UK, Ireland, and Japan.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

AngerDanger Avatar
59 months ago
"How do we test our jetpack project in public without people noticing?"

"You know the 'Apple Maps' text we put on surveying cars?"



Attachment Image
Score: 41 Votes (Like | Disagree)
Expos of 1969 Avatar
59 months ago
That backpack is the item being tested. It will provide all day battery life when you are wearing the Apple Glasses.
Score: 18 Votes (Like | Disagree)
59 months ago
Seen these around London (UK) a few times over the last year or so. Makes sense as there are lots of places where cars can't go, such as paths across parks, alleyways, pedestrianised areas etc.
Score: 14 Votes (Like | Disagree)
fwmireault Avatar
59 months ago
The backpack looks like a giant MagSafe Battery pack
Score: 7 Votes (Like | Disagree)
59 months ago
Apple branded Ghostbusters Ecto Proton pack
Score: 6 Votes (Like | Disagree)
madmin Avatar
59 months ago
Maps is just a cover, in reality they are searching for L0ve2Dream and other leakers
Score: 6 Votes (Like | Disagree)