Everything Announced at Today's Apple Event - MacRumors
Skip to Content

Everything Announced at Today's Apple Event

Apple today held its annual iPhone-centric event, introducing the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. We also got a look at the new Apple Watch Series 7 and were surprised with the new ninth-generation low-cost iPad and the iPad mini 6.


It took Apple an hour and twenty minutes to introduce the new devices during the "California Streaming" event, but we've recapped all of the announcements in a seven-minute video for our readers who want a no-frills but thorough overview of everything that's new.

All of our event coverage is also available below. Make sure to check out our articles so you don't miss any details about Apple's newest products.

iPhone 13 Lineup

Apple Watch Series 7

iPad mini 6

iPad 9

Software

Accessories

Apple Fitness+

Other Announcements

The ‌iPad mini‌ 6 and the low-cost ‌iPad‌ can be pre-ordered starting today, while the iPhone 13 models will be available for pre-order this Friday with launches of both to follow on September 24. The Apple Watch Series 7 will be available later this fall.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

59 months ago

The ‘Apple negativity’ we see yearly is typical on discussion forums like this.

For those who were wanting to upgrade one of the previous Apple Watch models, probably isn’t a target demographic for the Series 7. But for those who own an Apple Watch Series 3 or older, definitely would appreciate the upgrade.

My point is, It really depends on where you are with what you own that you would appreciate an upgrade to the iPhone or Apple Watch, but not every year has to appeal to everybody in terms of what Apple offers.

These Products will still be wildly popular, aside from a very vocal minority on Macrumors that says otherwise.
I can't think that there is a bigger Apple fan than I am. I've been a customer since my very first Apple II in the late 70's and Apple stock comprises the majority of my investment portfolio. Even I have to say that this keynote was underwhelming and disappointing. The Apple Watch in particular seemed to be the slightest iteration forward. Maybe you're too young to remember the true excitement of a Steve Jobs keynote? I miss Apple announcements that surprise and delight... that really push these products categories forward. Never has Tim Cook seemed so gray.
Score: 45 Votes (Like | Disagree)
59 months ago
Apple wasted 53 minutes of everyones time.
Score: 35 Votes (Like | Disagree)
jmh600cbr Avatar
59 months ago
Everything Apple didn’t announce:
[LIST=1]
* AirPods 3
* AirPower like device
* MacBook Pro
* Anything with m1/x
* Squared Apple Watch
* Apple car
* Apple VR/AR device
* Tim’s retirement
* October event
Score: 23 Votes (Like | Disagree)
59 months ago
I know that every year, there's always someone who is like, "The sky is falling! Apple is doomed!" And I'm really NOT trying to be that guy. But having said that, I think this might be the least exciting iPhone event ever, in my opinion.

The new iPad mini looks cool, but it's really ironic that an iPad is the most exciting thing about an iPhone event. iPhone 13 and AppleWatch 7 are VERY light on new features. Basically they just refined the CPU, camera, and screen, like every year. The AppleWatch in particular has basically only had two new features in the past three years (always-on display and oximeter), and I'm really surprised that AW7 doesn't have any new health sensors, not even a thermometer.

Did you notice how much time they spent focusing on things like EKG and fall detection - things that aren't even new?

AFAIK, they STILL didn't even add landscape FaceID.

Honestly, my money is pretty tight right now, and I was afraid this event would leave me drooling over stuff that I can't afford. Well... that didn't happen for me.
Score: 21 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
59 months ago
Next up... Wait for the October event.

I’m not going to lie. I really missed Craig Federighi and Phil Schiller. I’m pretty sure they were being missed by many others.
Score: 19 Votes (Like | Disagree)
Biglethal69 Avatar
59 months ago
Totally underwhelmed by the lack of upgrades and the disgusting colour of the new 13 pro what happened to innovation with Apple everything is boring no fast charging six times zoom Wow Same old 12 megapixel cameras I would swap to a different brand if it wasn’t for the software and the ecosystem I got a $300 real me android has 64watt of fast charging Apple sticks with its own 20watt wahoo. Okay so they got a faster chipped in other phones on the market so they say but it’s taken them all these years to get 120 Hz refresh rate useless it took them a whole year to work out about five different upgrades they should be ashamed of themselves with what they’ve released not saying it’s the best phone ever. Steve Jobs would roll over in his grave he saw what came out this year.
Well there you go that’s my opinion anyway and just a really poor effort on Apple’s part and have you seen the price of their accessories here in Australia AU$95 for a leather case you’ve gotta be kidding me right but at least I’ve got some decent colours better than the pro colours that they already had from last year.
Score: 18 Votes (Like | Disagree)