Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today - MacRumors
Skip to Content

Apple Online Store Goes Down Ahead of 'California Streaming' Apple Event Later Today

Ahead of the "California streaming" Apple event later today, the online Apple Store has gone down in preparation for the launch of the iPhone 13, Apple Watch Series 7, and possibly the third-generation AirPods.

apple store down feature
Apple typically takes down its online store hours ahead of a product launch to prepare the storefront for the new devices. Like the past several events, today's Apple event will take place digitally and will feature pre-recorded segments from Apple Park, streamed on Apple's website, via the Apple TV, as well as on YouTube.

MacRumors will have in-depth coverage of Apple's event across our platforms, including a live blog on our website and live tweets via @MacRumorsLive on Twitter, so be sure to follow to keep track of everything Apple announced.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

59 months ago
Why do they have to take the whole store down for a new product?

[ISPOILER]Edit: this was a joke in reference to the comment above me[/ISPOILER]
Score: 15 Votes (Like | Disagree)
whirldy Avatar
59 months ago
“Streaming…” 🤔 AIR PORT EXTREME makes a comeback! 😂
Score: 10 Votes (Like | Disagree)
Eddy Munn Avatar
59 months ago
In before 'Why do they have to take the whole store down for a new product?'
Score: 9 Votes (Like | Disagree)
59 months ago
Like clockwork.

Also got my comment in ahead of @TheYayAreaLiving!
Score: 9 Votes (Like | Disagree)
ProfessionalFan Avatar
59 months ago

Because their store is still stuck in 1995.

Taking an online website down for HALF A DAY to add a product or too is ridiculous. Could you imagine anyone else doing this?
It is for hype, not for a technical limitation.
Score: 7 Votes (Like | Disagree)
Christoffee Avatar
59 months ago
https://www.apple.com/uk/iphone/

Have these been marked as new all year?

Attachment Image
Score: 6 Votes (Like | Disagree)