Apple Highlights Upcoming October 18 Event With Interactive AR Logo - MacRumors
Skip to Content

Apple Highlights Upcoming October 18 Event With Interactive AR Logo

Apple just announced its second fall event, which is set to take place on Monday, October 18. As usual, the Apple Events webpage features an augmented reality logo that you can see when viewing the page on an iOS device.

apple ar logo unleashed
Open up the Apple Events page on an iPhone or an iPad and then tap on the logo to open the augmented reality interface. Apple asks you to scan around the room and then projects the graphic from the event invite into the area.

For the Unleashed event, the augmented reality view features beams of blue light that are arranged in the shape of an Apple logo, along with the date "10.18."

Apple's October event is expected to focus on new MacBook Pro models, but we could also see the AirPods 3 and a refreshed version of the Mac mini. Apple plans to livestream the event, but MacRumors will also have live coverage both here on MacRumors.com and on our MacRumorsLive Twitter account.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

58 months ago
I don't understand the use/fascination with AR and why Apple thinks this is the 'next thing'.
Score: 7 Votes (Like | Disagree)
deaglecat Avatar
58 months ago

Any significance to Apple's calendar reminder being 2 hours long? Are they going to announce a bunch of things? Or do they always block out 2 hours?
Intro Cool Drone Shot
Tim, telling the audience what a fantastic year Apple have had.
Cool Drone Shot Transition
Mandatory focus on some environmental, recycling or green aspect of their products.
Cool Drone Shot Transition
Product Announcement 1
Product Demo 1
Cool Drone Shot Transition
Product Announcement 2
Product Demo 2
Cool Drone Shot Transition
Introduction to a third party who have created some cool app + Demo
Cool Drone Shot Transition
Product Announcement 3
Product Demo 3
Cool Drone Shot Transition
Tim recapping what was announced.
Cool Drone Shot to close.

Will be quicker but 2 hours can be filled...

They used to have Bands play the event out. Not any more. It's a shame, I sometimes liked that.
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
58 months ago
I love it. I can’t wait. So exciting!!!
Score: 3 Votes (Like | Disagree)
szw-mapple fan Avatar
58 months ago

The AR logo does not work on my iPad Pro 2021. :(
It works if you request mobile site. The Apple web devs probably forgot to make an exception for iPads running desktop browsers.
Score: 2 Votes (Like | Disagree)
Eauboy Avatar
58 months ago

Interesting, Monday instead of Tuesday.
Google has an event on the 19th. They're probably trying to dodge that.
Score: 2 Votes (Like | Disagree)
58 months ago
Shut up and take my money!! I’ve been waiting soooo long for this event, still “rocking” a first day RMBP.
Score: 2 Votes (Like | Disagree)