Instagram is preparing to launch in-app subscriptions, allowing users to pay for exclusive content from their favorite creators as the platform looks to move away from conventional ads for monetization, recent App Store listings have suggested.
In May of this year, Instagram head Adam Mosseri said in an interview with The Information that the platform was exploring the idea of subscriptions, explaining there are "different ways to facilitate a financial relationship between a fan and a creator." "Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad," he added.
Now, Instagram seems to be preparing to put its ambitions into action. As reported by TechCrunch, Instagram's App Store listing has recently gained new in-app subscriptions, as first spotted by Sensor Tower. The new in-app purchases are listed as "Instagram Subscriptions" for $0.99 and $4.99. Previously, Instagram had only listed Instagram Badge as an in-app purchase.
In practice, the new subscription would let users pay their favorite creators for exclusive content not seen by non-paying users. According to screenshots shared by reverse engineer Alessandro Paluzzi, a subscription will include a "Member Badge," which gifts subscribers a "special badge" next to their username, and "Exclusive content."
Subscriptions are just one of the multiple features Instagram has in the pipeline to expand monetization opportunities for creators on the platform. As also revealed by Paluzzi, Instagram is working on "Exclusive Stories," which, as the name suggests, will offer paying followers access to exclusive stories.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
It's idol worship at every conceivable level. Humans in a perpetual loop of idolisation of other humans. An expanding influencer class and a misled influenced class, neither with tangible merit and both deserving pity. It has become the mark of a wise man not in what he engages in, but what he avoids engaging in. The avoidance of participation in these social media systems, with their ego-generating algorithmic manipulation, may just become an authentic indicator of a person's true intelligence and level of consciousness going forward.
Every service will become a mish mash of TikTok, Twitter, Instagram, Patreon, Snapchat and YouTube. There will be no discernable difference between them and the only people to lose out will be the creators and everyone who uses them. All unique content will go and the same content will be uploaded to all.
