Google Begins AR Headset Development to Compete With Apple and Meta

Google has internally kickstarted the development of an augmented reality headset that will "blend computer graphics with a video feed of the real world" to deliver an immersive AR experience, with a launch tentatively set for 2024, according to a report from The Verge.

google logo
The report describes the headset, codenamed Project Iris, as a "tightly kept secret" at Google with around 300 employees working on the project. Project Iris will use an array of sensors and cameras to project computer-generated content onto the real world.

One technical challenge of such headsets is being able to compute complicated 3D environments using high-performance mobile chipsets. A custom Google processor will reportedly power Project Iris, but even that may not be enough as the report suggests Google could offload some performance to data centers to render content.

On the software side, the headset will be powered by Android, although Google job listings indicate a new operating system specifically designed for AR could be under development.

Google's past attempts at augmented and virtual reality include Google Glass, Google Cardboard, and Daydream, but none ever went mainstream. The development of Project Iris comes as competition builds in the emerging AR industry as Meta, Apple, and now Google begin planning for future dominance.

Apple has been hard at work on its first AR headset. The headset will be Apple's first major new product category since the Apple Watch and will also be the company's first major push in the VR and AR space.

Apple's headset, yet to be named, could see a public launch as soon as this year, but recent reporting suggests Apple is facing thermal concerns with the headset, threatening a delay until 2023. Learn more about Apple's VR and AR plans with our dedicated roundup.

Related Roundup: Apple Vision Pro
Tag: Google
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

giggles Avatar
53 months ago

Cue the fanboys moaning on about Google copying when they did it first with the glasses!!!
Scottie
A completely different product in terms of implementation/scope doesn’t cut it for “we were first” bragging rights. (even more so if it’s a commercial failure)

The Android prototype before the iPhone looked like a Blackberry.



Attachment Image
Score: 19 Votes (Like | Disagree)
djcerla Avatar
53 months ago

the report suggests Google could offload some performance to data centers to render content.
“We’ll fix it in the cloud”.
Score: 11 Votes (Like | Disagree)
Dater Avatar
53 months ago
Ready Player Three (Meta, Apple, Google)

Soon everyone is going to have a VR/AR headset and will be able to take photos and videos by blinking with your eyes. Then we need new laws that there shall be a red blinking led when recording stuff, so it can't be done secretly...
Dystopian future!
Score: 6 Votes (Like | Disagree)
doolar Avatar
53 months ago
If that’s how Google manages their “tightly kept secret”, I wonder about their integrity. 300 persons that can’t keep mum? ??
Score: 5 Votes (Like | Disagree)
orbital~debris Avatar
53 months ago
I would say "better late than never"… but this is Google, so "better never than creepy".
Score: 5 Votes (Like | Disagree)
Danfango Avatar
53 months ago
They already covered Google’s version of this in Futurama:

Score: 5 Votes (Like | Disagree)