Snap Launches $230 'Pixy' Drone - MacRumors
Skip to Content

Snap Launches $230 'Pixy' Drone

Snap today announced the launch of its latest hardware product, the Pixy drone that is designed to be used with the Snapchat social network. Pixy joins the Snap Spectacles, Snap's other hardware device.

pixy drone snapchat
Priced at $230, Snap's Pixy drone is essentially a pocket-sized flying camera. It has a top button that can activate one of four preset flight paths, and it can float, orbit, and follow the user without a controller.

There are two cameras on the Pixy drone, one that's used for navigation and landing (it's able to land on your hand at the end of a flight), and a second that's for recording 2.7K video. Videos captured by Pixy are transferred and saved to Snapchat Memories, and can be used with Snapchat's editing tools, Lenses, and Sounds before the content is shared on the social network.

Snap's information on the Pixy is a bit limited, but reviews have suggested that the battery lasts for about four flights before needing to be recharged. Snap is selling extra batteries for the device.

Snap has been working on this drone for some time now, and there were first rumors about a drone product back in 2017.

Snap's Pixy is available starting today in the United States and France and can be ordered from the Pixy website.

Tags: Snap, Snapchat

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

Macintosh TV Avatar
51 months ago
They just licensed this from another maker. And the original has far more functionality and doesn't work with just Snapchat. I wouldn't bother with this one and would get the more full-featured one instead. You can still use it with Snapchat too.

There are also much cheaper ones that do more, like this one for 1/2 the price: https://airselfiecamera.com
Score: 15 Votes (Like | Disagree)
51 months ago

Oh goodie just what I wanted. Someone to spy on me for Snapchat shenanigans.
Don’t worry I’m sure the EU will shut it down if it sells too good, cause you can’t change the camera app on it.
Score: 4 Votes (Like | Disagree)
51 months ago
Oh goodie just what I wanted. Someone to spy on me for Snapchat shenanigans.
Score: 4 Votes (Like | Disagree)
Think|Different Avatar
51 months ago
If they had gotten the price sub-$200, it might have been an easy, fun purchase – and this is from someone that's not logged into Snapchat for half a decade.
Score: 3 Votes (Like | Disagree)
garnerx Avatar
51 months ago
I thought the video on Pixy's front page looked pretty great, but it doesn't seem to have been captured on an actual Pixy device. When you click 'learn more' and check out the video of the girl in front of a tent, hit the Pixy view toggle to see the quality you can expect - it's a shimmering, wobbling mess.

From 'interested' to 'this is trash' within 30 seconds.
Score: 2 Votes (Like | Disagree)
gaximus Avatar
51 months ago

I’m so old I can remember when they used to have an app where you would throw your phone in the air and it would take pictures. You just had to remember to catch your phone. :p
I had an app where you would stand the phone on end, and then the it would vibrate and rotate, and take 3d and panorama photos hands free. It was pretty clever actually. Then Apple switched out the vibration motor and made the phones rounded.
Score: 2 Votes (Like | Disagree)