Apple has announced that its new Apple Brompton Road store in the heart of Knightsbridge, London, will open on July 28.
Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore. It's a place where your boldest ideas can bloom, and we're here to help them grow.
Situated just a few doors down from the world-famous Harrods department store and other luxury shopping outlets, Apple Brompton Road was made possible thanks to a deal Apple made in 2019 with Chelsfield, the property asset manager overseeing a makeover of The Knightsbridge Estate, to secure retail lettings opposite Harvey Nichols.
To celebrate the store's opening, Apple has a lineup of free music, art, and wellness sessions taking place at the store between July 28-31. Live performances and Q&As are scheduled over the weekend, and there will be a "fantastical AR realm" for visitors to experience inside the store, along with a special guest DJ set on July 28.
Original Apple store development proposal in Knightsbridge (Image via Chelsfield)
Apple Brompton Road will join Apple Covent Garden and Apple Regent Street to become the third Apple store in central London and the 39th Apple retail location in the United Kingdom.
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker.
Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...
Nice having ‘hidden’ details to find within the illustration (EDIT: even more on the wallpaper version)! E.g. Find My and Photos app icon petals, Apple Arcade icon flowers, watch band worm, Siri blooms, iCloud butterfly.
