Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall.
While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased storage in return for the extra cost. In June, Taiwanese research firm TrendForce predicted that iPhone 14 Pro models could start with 256GB of storage, compared to 128GB for iPhone 13 Pro models. However, the chart said the storage amounts were still "TBD" at the time, so we'll have to wait and see.
In the United States, the iPhone 13 Pro and iPhone 13 Pro Max start at $999 and $1,099 respectively with 128GB of storage. With around a 10% price increase, the iPhone 14 Pro and iPhone 14 Pro Max could start at $1,099 and $1,199 respectively, which would be the same prices as the iPhone 13 Pro and iPhone 13 Pro Max with 256GB of storage. However, the exact price increases if any remain to be seen.
Apple is expected to announce the iPhone 14 lineup in September as usual. It's unclear if the standard iPhone 14 models would also see a price increase given they are still expected to have an A15 chip and lack many other upgrades rumored for the Pro models. A sketchy rumor claimed the 6.1-inch iPhone 14 will continue to start at $799.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Thursday February 5, 2026 12:54 pm PST by Joe Rossignol
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
If it starts at $1099 at 256GB storage, then it’s not a price hike. That would actually be where it’s at now and appropriate starting storage for a Pro device with the cameras it is expected to have.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
Apple may charge $100 to go from 128gb to 256gb but it probably only costs them $5-6 more. If they want to raise the price, just eliminating the base storage tier is a good way to do that.
If the storage is going to increase along with the price, it might make more sense from a marketing perspective to keep the storage the same and the price the same. That way it doesn't look like a price increase.
