Amazon's Redesigned Prime Video App Now Available for Apple TV

Amazon today updated its Prime Video app for the Apple TV with a redesigned interface that looks similar to other streaming service apps.

amazon prime video apple tv app redesign

Amazon's redesigned Prime Video app via The Verge

Like the Netflix app, the redesigned Prime Video app has a new vertical navigation bar along the left side and a top 10 list of popular series and movies on the service. Prime Video Channels subscriptions like AMC+ and Paramount+, sports, and live TV content are all more prominently featured, and there are larger visuals across the app.

The long-awaited update to the Prime Video app is available through the tvOS App Store on all Apple TV 4K and Apple TV HD models.


HBO Max also updated its Apple TV app with much-welcomed usability improvements in April.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
iphone 17 pro dark blue 1

iPhone 18 Pro Max Rumored to Deliver Next-Level Battery Life

Friday February 6, 2026 5:14 am PST by
The iPhone 18 Pro Max will feature a bigger battery for continued best-in-class battery life, according to a known Weibo leaker. Citing supply chain information, the Weibo user known as "Digital Chat Station" said that the iPhone 18 Pro Max will have a battery capacity of 5,100 to 5,200 mAh. Combined with the efficiency improvements of the A20 Pro chip, made with TSMC's 2nm process, the...

Top Rated Comments

MallardDuck Avatar
46 months ago
If it has a 'don't show me anything with ads' filter, it'd be a huge win.
Score: 15 Votes (Like | Disagree)
pgiguere1 Avatar
46 months ago

In otherwords, I wonder it it was an Electron app like 1password and Amazon said, we care enough about our TV watching customers to rebuild it in native.
Kind of.

It wasn't using Electron specifically, since Electron can't run on iOS/iPadOS/tvOS. Electron is based on the V8 JavaScript engine (same as Chrome). And since Apple doesn't allow 3rd party JS engines, the only way to achieve an Electron-like app is by leveraging Apple's own JS engine, JavaScriptCore.

On tvOS specifically, these Electron-like "web apps" tend to use TVMLKit: https://developer.apple.com/documentation/tvmlkit

JavaScript-based apps will always be inherently slower than Swift-based ones, but I don't think the issue here was strictly the use of JavaScript or TVML. The previous Amazon Prime app was simply a bad web app.
Score: 12 Votes (Like | Disagree)
macsplusmacs Avatar
46 months ago

I’m an Amazon Prime member but I bought that before their streaming service existed because I live in a rural area and ordering something online and having it delivered saves gas and miles on my vehicle if I don’t need the item that day. Been a while since I even opened the streaming app.
If you are into Crime Police type shows I would recommend Bosch. Five seasons. Great show IMO.
Score: 11 Votes (Like | Disagree)
johnyslats Avatar
46 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
The latter. Clunky navigation and horrible playback controls
Score: 10 Votes (Like | Disagree)
JonahSachs Avatar
46 months ago

Is it native or is it some universal wrapper app that feels slow and bloated?
It's not native. Still feels like the old, terrible version. The awful video player remains. Only difference is the app I no longer ugly.
Score: 7 Votes (Like | Disagree)
markgpearse Avatar
46 months ago
Not seeing it yet in Chicago (08/11/22 @14:53 CT). I hope they fix the fast forward and rewind!
Score: 6 Votes (Like | Disagree)