Apple's Website Erroneously Says Latest iPhone and Apple Watch Cost $777,777 a Month [Update: Fixed] - MacRumors
Skip to Content

Apple's Website Erroneously Says Latest iPhone and Apple Watch Cost $777,777 a Month [Update: Fixed]

Apple's website in several countries erroneously displays $777,777 a month as the price of several products, including all iPhone models, the Apple Watch Ultra, the Apple Watch Series 8, and the second-generation AirPods Pro.

apple website price bug
The bug only impacts Apple's main product pages, as purchasing a product from Apple's online store displays its actual price and not $777,777. At the time of writing, the bug is impacting a handful of Apple's websites, including its website in the United States, Canada, and the United Kingdom.

Update: Apple has fixed the bug on its website and is now displaying accurate pricing on product pages.

Popular Stories

iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4

Tuesday March 24, 2026 12:31 pm PDT by
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4. There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...

Top Rated Comments

46 months ago
Inflation, you know.
Score: 43 Votes (Like | Disagree)
46 months ago
I don't understand. What's the error? All I see is normal Apple prices.
Score: 30 Votes (Like | Disagree)
46 months ago


Attachment Image
Score: 13 Votes (Like | Disagree)
46 months ago
Samsung will copy that
Score: 12 Votes (Like | Disagree)
pdaholic Avatar
46 months ago
And not surprisingly, still sold out in an hour.
Score: 12 Votes (Like | Disagree)
Homme Avatar
46 months ago
so many lucky 7’s there😂😂😂
Score: 9 Votes (Like | Disagree)