Strong iPhone 14 Pro Sales Could See Apple Hold 60% Market Share for High-End Smartphones
Strong sales of iPhone 14 Pro models could see Apple stabilize its market share for high-end handsets at 60%, if the enthusiastic consumer response continues through the year.
According to DigiTimes, so far this year Apple's market share for high-end handsets with unit prices of over $500 has reached 55% in off season and 60% in peak season, but iPhone 14 Pro sales could see its peak season share become the norm if they maintain their current momentum.
Apple has reportedly asked its primary iPhone assembler Foxconn to shift some iPhone 14 production capacity to the Pro models to meet strong demand, while DigiTimes reports that component makers in Apple's supply chain have not received order cuts for any model, although they may have been told to slightly adjust the shipment ratios for different devices.
On Apple's website, the iPhone 14 Pro and iPhone 14 Pro Max in several configurations remain estimated to be shipped out in weeks. By contrast, iPhone 14 models have seen lukewarm sales, with the devices remaining available to order from Apple's website with no delay and readily available at stores.
The real indicator of demand for iPhone 14 Pro will be the sales performance in the first month following the initial wave of pre-ordered models, according to DigiTimes. Last year's iPhone 13 Pro models were said to have registered "outstanding" long-tail sales after the first wave of pre-orders, signaling that Pro models have become mainstream upgrades for iPhone users thanks to their strong spec upgrades.
By contrast, the iPhone 14 features the same design and display as the iPhone 13, and is powered by the same chip as the iPhone 13 Pro, plus has newer camera features. Meanwhile the 6.7-inch iPhone 14 Plus is a larger version with a bigger battery, replacing the not-so-popular "mini" sizes from the iPhone 12 and 13 lineups.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
